AdTechTalent
Marketing2 days agoOn-site

Microsoft

Microsoft Consumer Marketing - Creative Director (Copy)

creative directorcopywritingstorytellingmarketingbrand communicationsnarrativecampaignsdigital storytellingUX writingAIMicrosoftproduct marketingexecutive communications

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Senior

Years experience

10+

Location

Mountain View, California, United States; Redmond, Washington, United States

Full job description

Microsoft Consumer Marketing seeks a Creative Director (Copy) with strong copywriting and storytelling skills to lead consumer marketing and brand communications for products including Copilot, Surface, Windows, and Microsoft 365. The role requires developing integrated campaigns, product narratives, launch storytelling, scripts, executive communications, and digital brand systems. The candidate will collaborate across marketing, product, engineering, and agencies to deliver cohesive storytelling. This individual contributor role requires independently driving work from strategy to execution and mentoring junior creatives. Responsibilities include leading narrative creative direction, crafting storytelling based on audience insight and product truth, partnering cross-functionally, leading storytelling disciplines, presenting to executives, guiding creative teams, ensuring storytelling quality, incorporating AI tools, and contributing hands-on writing. Qualifications include a Master's degree with 6+ years or Bachelor's with 8+ years in a creative space for a global brand, with preferred qualifications including 10+ years experience leading creative work, experience in multiple narrative disciplines, executive presentations, digital content ecosystems, creative tools, and agency/in-house environments. Salary ranges from $142,800 to $274,800 annually, with higher ranges in San Francisco Bay Area and NYC. Benefits and additional compensation may apply.

What you'll do

  • Define and lead the narrative creative direction across integrated, multi-channel marketing efforts including launches, campaigns, demos, executive storytelling, and ongoing go-to-market communications
  • Craft breakthrough storytelling rooted in audience insight, product truth, cultural relevance, and strategic clarity
  • Serve as a cross-functional creative lead, partnering across Integrated Marketing, Advertising, Product Marketing, Engineering, and agency teams to solve complex business and narrative challenges
  • Lead and influence across storytelling disciplines including campaign development, copywriting, scripting, UX writing, editorial systems, presentation storytelling, naming, messaging architecture, and brand voice
  • Develop and present compelling strategic narratives and creative frameworks to executive stakeholders with confidence and precision
  • Guide internal creatives, freelancers, writers, production partners, and agencies to deliver strategically grounded, digitally native creative work
  • Ensure consistency and excellence across fast-moving, ambiguous workstreams while maintaining a high bar for storytelling craft and creative judgment
  • Incorporate AI tools and emerging technologies thoughtfully into creative development workflows to accelerate ideation and innovation
  • Contribute hands-on writing and creative development when needed, including concepting, scripting, editing, messaging refinement, and presentation storytelling
  • Embody Microsoft culture and values

Requirements

  • Master's Degree in a related field AND 6+ years experience working in a creative space for a global brand OR Bachelor's Degree in a related field AND 8+ years experience working in a creative space for a global brand OR equivalent experience
  • Preferred: Master's Degree AND 8+ years experience OR Bachelor's Degree AND 12+ years experience OR equivalent experience
  • 6+ years experience shipping products, services, or games and/or delivering to customers as a result of an end-to-end design process
  • 10+ years of experience creating and leading breakthrough creative work for globally recognized brands
  • Experience across multiple narrative disciplines including copywriting, scripting, digital storytelling, UX writing, messaging systems, and brand voice development
  • Experience presenting to senior executives and shaping complex narratives with clarity and impact
  • Experience with modern content ecosystems across digital, social, web, experiential, and product marketing
  • Experience with creative collaboration tools, presentation systems, Microsoft products, and AI-enabled creative workflows
  • Experience working in both agency and in-house creative environments
  • Ability to provide a portfolio of relevant work for review

Tech stack

Microsoft productsAI-enabled creative workflowscreative collaboration toolspresentation systems

Benefits

Certain roles may be eligible for benefits and other compensation (details at https://careers.microsoft.com/us/en/us-corporate-pay)

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