AdTechTalent
Marketing21 days agoRemote

AppLovin

Media Buyer, Emerging Channels - Growth Marketing

paid media buyingdigital marketingAIClaudeSQLPosthogSupersetLookerBI toolsmedia buyergrowth marketingcreative strategyconversion rate optimizationad-techDSPmarketplace

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Mid-level

Years experience

3-5

Location

Remote, United States

Full job description

AppLovin is seeking a mid-level full-time remote media buyer to join their growth marketing team. The role involves designing, running, and analyzing paid marketing tests on new growth channels such as AI search, X, CTV, and out-of-home. Responsibilities include optimizing campaign performance, managing budgets and KPIs, supporting technical operations like QA conversion mapping, and owning creative strategy across channels. Candidates must have 3+ years of hands-on paid media buying experience, be data-driven and creative, and comfortable using AI tools, Claude, SQL, Posthog, and BI tools like Superset or Looker. Experience with landing page testing, conversion rate optimization, ad-tech, DSP, or marketplace backgrounds is a plus.

What you'll do

  • Design, run, and read structured paid marketing tests on new growth channels
  • Optimize and monitor campaign performance by adjusting bidding strategies, audience targeting, managing budget pacing, and creative testing
  • Support technical operations for existing/new channels including QA conversion mapping and ensuring accurate performance links back to ad platform algorithms
  • Manage channels against internal goals and KPIs, and adjust spend toward what's genuinely incremental
  • Own creative strategy across channels - ideate concepts, brief and direct the creative team, and tailor format and messaging to what converts best per channel

Requirements

  • 3+ years of direct, hands-on-keyboard execution experience in paid media buying across multiple platforms
  • Ability to operate independently with strong attention to detail regarding performance and budget changes, platform-level delivery discrepancies and tracking drops
  • Strong test-and-learn track record, data driven, and creative
  • Bonus if experienced with landing page testing and conversion rate optimization
  • Comfort with Claude, SQL, Posthog, and BI tools like Superset, Looker, or similar

Tech stack

AI toolsClaudeSQLPosthogSupersetLookerBI tools

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