Marketing Programs & Operations Manager

What you'll do

• Build, test, QA, and deploy email marketing campaigns including newsletters, lead nurture programs, product updates, and event promotions with speed and accuracy
• Manage email scheduling, audience targeting, and list segmentation within HubSpot, coordinating across global regions and time zones
• Support the implementation of event promotion workflows in HubSpot
• Own reporting on email and campaign performance regularly, surfacing insights and recommendations
• Support broader team reporting and dashboards as needed
• Lead A/B testing across email campaigns in partnership with content and creative teams to improve engagement
• Manage list processing, normalization, and importing to maintain data quality
• Support database hygiene and data maintenance efforts within HubSpot
• Coordinate with Content, Product Marketing, Creative, and Field Marketing teams across regions to gather and align assets for campaign execution
• Collaborate with Sales Ops on lead funnel process flows and engagement sequences
• Contribute to documenting HubSpot email processes, quality standards, and operational best practices
• Stay current with email marketing best practices, platform innovations, and accessibility standards
• Assist with other marketing operations tasks as needed including basic CMS updates, social posting, reporting

Requirements

• 4+ years of experience in email marketing, marketing operations, or a similar campaign execution role
• Hands-on expertise in a marketing automation platform — HubSpot highly preferred; Marketo or similar experience accepted
• Working knowledge of Salesforce and how it integrates with marketing automation platforms
• Strong attention to detail with the ability to manage multiple campaigns, teams, and deadlines simultaneously
• Analytical mindset with comfort pulling and interpreting campaign performance data
• Ability to code and troubleshoot emails in HTML and CSS is a plus
• Familiarity with landing pages and forms to support campaign execution a plus
• Familiarity with Account Based Marketing (ABM) concepts and how campaigns support account-level goals
• Understanding of how marketing campaigns contribute to the broader lead-to-revenue funnel
• Collaborative team player who communicates effectively across creative, content, and operations teams and is comfortable working with global stakeholders across time zones
• HubSpot certification or willingness to obtain within first 3 months
• B2B marketing experience; digital media or ad tech experience is a plus
• Familiarity with analytics tools such as GA4, Looker, or at least HubSpot’s native reporting
• Experience with project management tools such as Monday.com
• Experience with global marketing campaigns and teams

Tech stack

Benefits