Smadex is seeking a Marketing Operations Manager to manage the global marketing technology ecosystem. The role requires ownership of HubSpot and Salesforce integration, ensuring data integrity and seamless workflows. Responsibilities include implementing Salesforce Campaigns and Campaign Influence, building reporting models, supporting global ABM strategy, optimizing lead lifecycle processes, and training marketing teams. Candidates must have 3+ years of experience with Salesforce and HubSpot, strong digital tracking skills including GA4 and UTM parameters, and proven B2B Marketing Operations experience in AdTech, SaaS, or technical B2B environments. Excellent communication and collaboration skills are required. Work authorization for Spain is mandatory; no visa sponsorship provided. The position is full-time, hybrid, based in Barcelona, offering a competitive compensation package, flexible work hours with 2 days remote per week, meal vouchers, gym allowance, training opportunities, and a dynamic work environment.
What you'll do
Own the architecture, technical workflows, and data integrity of HubSpot and its integration with Salesforce to ensure seamless contact tracking, web enquiry capture, and automated contact-to-account matching.
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Implement, govern, and optimize Salesforce Campaigns and Campaign Influence.
Build global reporting models and dashboards to clearly distinguish between Marketing-Originated and Marketing-Assisted pipeline.
Build and maintain the tracking infrastructure for Smadex's global Account-Based Marketing (ABM) strategy across priority account tiers (HV+, HV, and Tier 3), providing visibility into account engagement.
Standardize lead capture, qualification, and routing processes globally.
Partner closely with Sales Operations, IT, and regional sales leadership to monitor lead follow-up timelines, eliminate operational gaps, and maximize conversion rates.
Act as the internal champion for the MarTech stack, training regional marketing teams on Salesforce campaign management, tracking standards, and attribution reporting.
Requirements
3+ years of advanced, hands-on experience configuring Salesforce (specifically Campaigns, Campaign Influence, reporting/dashboards) and HubSpot (advanced automation workflows, lifecycle stages, and integrations).
Proven track record in B2B Marketing Operations, ideally within AdTech, SaaS, or highly technical B2B technology environments.
Strong proficiency with digital tracking methodologies, including website analytics, Google Analytics 4 (GA4), and UTM parameter architecture.
Exceptional analytical and data-management skills with the ability to translate strategic commercial requirements into practical, automated technical configurations.
Excellent verbal and written communication skills with a proven ability to collaborate across global, cross-functional teams (Sales Ops, IT, and regional marketing).
Work authorization to work in Spain (no visa sponsorship provided).
Integrate a highly motivated, young and dynamic teamGreat compensation packageTop location at the heart of Barcelona with a rooftop terrace, Barbecue, and a fully stocked fridgeGreat work-life balance: work from home (2 days per week), flexible hoursMeal vouchers - Ticket Restaurant monthly allowanceMonthly gym allowance: Choose between DiR and WellhubLinkedIn Learning and training opportunitiesMonthly TGIF eventsRegular team-building eventsFun and friendly work environment with talented marketers and engineers from over 40 countries
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