Marketing Operations Manager responsible for managing Samba's marketing technology stack, ensuring data integrity, and tracking leads, campaigns, and revenue. Key duties include HubSpot administration, integrating marketing tools with Salesforce, vendor management, maintaining marketing stack documentation, building lead scoring and attribution models, cleaning and managing marketing data with compliance to GDPR and CCPA, supporting account-based marketing, standardizing funnel stages and campaign operations, setting up A/B testing frameworks, documenting processes, managing global marketing operations, partnering with Revenue and Sales Operations for data alignment, building dashboards and reports for marketing and sales leadership, tracking channel performance and budget, and supporting planning and enablement efforts. Requires 5+ years experience in marketing or revenue operations, expert HubSpot and Salesforce skills, knowledge of attribution models, privacy regulations, strong analytical and project management skills, and ability to communicate with non-technical stakeholders.
What you'll do
Own HubSpot as the marketing team’s system of record, including properties, workflows, lists, forms, email deliverability, user permissions, and governance standards
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Connect HubSpot and the wider marketing stack to Salesforce and other tools (website, webinar and event platforms, paid media channels, data enrichment), and monitor sync health
Evaluate new software, run pilots, negotiate contracts and renewals with procurement and finance, and remove unused software
Maintain a documented map of the marketing stack and plan future improvements including AI and automation tools
Build and maintain lead scoring and routing models to ensure high-intent leads reach the right salespeople quickly with clear SLAs
Set up multi-touch attribution models to show which marketing channels sourced, influenced, and closed deals
Clean up duplicate and incomplete records, set data standards and enrichment rules, ensure compliance with privacy regulations, and manage opt-in/opt-out lists
Support account-based marketing by maintaining target account lists, engagement scoring, and intent signals across HubSpot and Salesforce
Standardize funnel stages with clear definitions, entry and exit criteria, and handoff rules
Own campaign setup standards including UTM conventions, naming taxonomy, HubSpot campaign objects, and Salesforce campaign hierarchy
Set up clean tracking for marketing experiments with agreed success metrics and sample sizes
Document internal processes such as campaign launch checklists and lead management rules
Build processes that work across regions including localized forms, regional consent requirements, and routing for international teams
Partner with RevOps and Sales Ops to ensure data flows from marketing click to closed-won contract with shared definitions
Build dashboards for marketing, sales leadership, and executives covering key metrics like MQL volume, conversion rates, pipeline, and revenue
Track performance across paid media, email, website, social, events, and content
Partner with finance to track spend against budget and report on CAC, cost per MQL, cost per opportunity, and ROI
Support annual and quarterly planning with funnel math tied to pipeline targets, run regular reporting reviews, and train teams on HubSpot and reporting
Requirements
5+ years of experience in marketing operations, revenue operations, or marketing technology, ideally in B2B SaaS, data, or media
Expert-level HubSpot administration skills; HubSpot certifications are a plus
Hands-on Salesforce experience, including the HubSpot–Salesforce integration, campaign objects, and lead and contact management
A track record of building lead scoring, routing, and lifecycle stage frameworks that sales teams adopted
Working knowledge of attribution models (first-touch, last-touch, multi-touch) and the trade-offs between them
Familiarity with GDPR, CCPA, and consent management in a global marketing database
Strong analytical skills: power-user spreadsheet skills and experience with at least one BI or reporting tool (e.g., Looker, Tableau, Power BI, HubSpot and Salesforce reporting)
A systems thinker who documents as they build and leaves processes better than they found them
Clear communicator who can explain data to non-technical stakeholders and push back when definitions or data quality are at risk
Project management instincts: ability to juggle multiple stakeholders, prioritize ruthlessly, and ship work on deadline
