The role is a mid-level full-time Marketing Manager position based in Gurugram, India, with a hybrid work schedule (3 days in office, 2 days remote). The manager will execute integrated marketing strategies and manage events and campaigns for India and Australia markets, aligned with commercial priorities. Responsibilities include planning and executing events, managing calendars, budgets, vendor relationships, developing go-to-market content, building strategic relationships, measuring program effectiveness, and regional marketing initiatives across APAC. Requires 5-8 years of B2B marketing experience in digital advertising or related sectors, strong project management skills, proficiency with tools like Asana, Monday, HubSpot, Sizmek, Splash, and Canva, and a bachelor's degree. Benefits include parental leave, healthcare insurance, broadband reimbursement, and office amenities.
What you'll do
Execute integrated marketing strategies for India and Australia aligned to commercial priorities
Plan and execute events: conferences, customer dinners, industry forums, webinars, sponsorships
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Understand key audiences and what drives engagement in each market
Manage full calendar across two geographies including timelines, budgets, vendor relationships, and delivery quality
Project manage development and launch of go-to-market content including thought leadership, executive narratives, customer stories, contributed articles
Build and maintain strategic relationships with industry players, publishers, venues, and agencies
Measure and report on programme effectiveness including attendance, engagement, lead quality, pipeline influence, ROI, and optimization recommendations
Travel 3–4 times per year for major events and market visits in India and Australia
Coordinate delivery of thought leadership and content programmes leveraged regionally
Work with Global team on additional projects as needed
Track and report on programme performance
Requirements
5–8 years of B2B marketing experience ideally within digital advertising, programmatic, AdTech, media sales, agency partnerships, DSP, SSP, or advertiser-facing platform roles
Ability to manage multiple campaigns, events, and programmes simultaneously
Success in event and campaign planning and execution across strategy, logistics, and measurement
Exceptional project management discipline managing timelines, budgets, and deliverables
Strong attention to detail
Hands-on proficiency with project management tools (Asana, Monday, or similar), marketing automation platforms (HubSpot, Sizmek), event management software (Splash or similar), and design tools (Canva)
Experience managing events end-to-end from strategy to post-event measurement
Experience managing or project managing EDM campaigns, thought leadership pieces, and content programme launches
Strong written and verbal communication skills
Commercial awareness to evaluate programme investment and measure success
Bachelor’s degree from a well-known institute/university
Preferred: Experience in advertising, media, marketing technology or similar B2B sectors
Preferred: Familiarity with India or Australia markets or ability to learn quickly
Preferred: Experience working across time zones and managing regional programmes
Preferred: Track record of building strong vendor and agency partnerships
Preferred: Understanding of pipeline contribution and connecting marketing activities to commercial outcomes
Preferred: Ability to manage work across significant time zones with disciplined communication
Preferred: Understanding B2B relationship dynamics and building credibility with stakeholders
Preferred: Independent work style with ownership and problem-solving
