Marketing Manager – Taiwan / Hong Kong

What you'll do

• Develop and execute marketing strategy for Taiwan and Hong Kong
• Collaborate with Sales Leadership to drive business growth and ROI
• Own hosted and sponsored industry events including coordination and content creation
• Plan and execute customer retention activities
• Generate data-driven insights for public speaking, white papers, and sales collateral
• Build and maintain relationships with tier-1 media and manage PR article production
• Manage social media channels and create/distribute engaging content
• Curate video content to increase brand awareness in Greater China
• Localize and adapt marketing materials into Traditional Chinese

Requirements

• Native or fluent proficiency in Mandarin and English
• 5+ years of B2B marketing experience with 2-3 years in field marketing roles
• Experience owning and executing end-to-end marketing strategies
• Thorough understanding of offline and online marketing channels including event marketing, content marketing, PR, influencer marketing
• Strong Traditional Chinese writing proficiency
• Willingness to leverage AI tools for content production
• Understanding of digital advertising and e-commerce terminology in the Chinese market
• Exceptional project and time management skills
• Ability to independently execute complex marketing events
• Collaborate closely with Country Managers and Regional Sales Directors
• Comfortable working autonomously in an international environment
• Experience developing data-driven content and analyzing insights
• Willingness to travel between Hong Kong and Taiwan quarterly

Tech stack

Benefits