Lead Zeta’s editorial strategy and create content to reach new audiences. Own the editorial strategy, content roadmap, and editorial calendar for Zeta’s blog aligned to product priorities and growth marketing goals. Pitch, write, and edit clear, engaging content explaining product capabilities. Collaborate with Product Marketing, Product, Growth Marketing, and other stakeholders to identify content opportunities supporting launches and business priorities. Build content optimized for search and AI-generated answers using GEO principles. Manage content production from planning through publication, ensuring quality, consistency, and timely execution. Use performance insights and audience trends to optimize content investments. Requires 6+ years in editorial, content, or product marketing in B2B tech, strong writing and editing skills, ability to translate product concepts into stories, proactive content ideation, cross-functional collaboration, and strong organizational skills. Benefits include unlimited PTO, medical/dental/vision coverage, employee equity, discounts, virtual wellness classes, and pet insurance. Salary range $110,000 - $120,000.
What you'll do
Own the editorial strategy, content roadmap, and editorial calendar for Zeta’s blog, aligned to product priorities and growth marketing goals
Similar jobs
More roles worth a look
Related opportunities based on specialty and working model so candidates can keep momentum.
Pitch and write clear, engaging content that explains product capabilities in ways that matter to our audiences
Edit and improve drafts from Product Marketing and internal teams, ensuring clarity, consistency, and strong storytelling
Partner closely with Product Marketing, Product, and other stakeholders to identify content opportunities that support launches, strategic initiatives, and key business priorities
Partner with Growth Marketing to align content to campaigns, priority audiences, and pipeline goals
Build content that performs well in search and AI-generated answers, applying GEO (Generative Engine Optimization) principles to ensure it’s easy to find, understand, and trust
Maintain a high bar for writing quality, voice, and editorial consistency
Drive content from planning through publication, coordinating contributors, stakeholders, reviews, and approvals to ensure timely execution
Use performance insights, audience trends, and business priorities to inform editorial decisions and optimize future content investments
Requirements
6+ years of experience in editorial, content, or product marketing within a B2B technology company
Strong writer and editor, with experience producing high-quality blog or newsroom-style content
Ability to quickly understand product concepts and translate them into clear, engaging stories for different audiences
Skilled at editing and shaping content from multiple contributors into a consistent, high-quality voice
Highly proactive and idea-driven — you bring a constant stream of content angles and story ideas
Strong cross-functional collaborator with experience working across Product Marketing, Product, Demand Generation, and Corporate Marketing teams
Detail-oriented and organized, able to manage multiple drafts and deadlines simultaneously
Able to balance strategic thinking with hands-on execution in a fast-paced environment
