Manager, Editorial Lead

What you'll do

• Own the editorial strategy, content roadmap, and editorial calendar for Zeta’s blog, aligned to product priorities and growth marketing goals
• Pitch and write clear, engaging content that explains product capabilities in ways that matter to our audiences
• Edit and improve drafts from Product Marketing and internal teams, ensuring clarity, consistency, and strong storytelling
• Partner closely with Product Marketing, Product, and other stakeholders to identify content opportunities that support launches, strategic initiatives, and key business priorities
• Partner with Growth Marketing to align content to campaigns, priority audiences, and pipeline goals
• Build content that performs well in search and AI-generated answers, applying GEO (Generative Engine Optimization) principles to ensure it’s easy to find, understand, and trust
• Maintain a high bar for writing quality, voice, and editorial consistency
• Drive content from planning through publication, coordinating contributors, stakeholders, reviews, and approvals to ensure timely execution
• Use performance insights, audience trends, and business priorities to inform editorial decisions and optimize future content investments

Requirements

• 6+ years of experience in editorial, content, or product marketing within a B2B technology company
• Strong writer and editor, with experience producing high-quality blog or newsroom-style content
• Ability to quickly understand product concepts and translate them into clear, engaging stories for different audiences
• Skilled at editing and shaping content from multiple contributors into a consistent, high-quality voice
• Highly proactive and idea-driven — you bring a constant stream of content angles and story ideas
• Strong cross-functional collaborator with experience working across Product Marketing, Product, Demand Generation, and Corporate Marketing teams
• Detail-oriented and organized, able to manage multiple drafts and deadlines simultaneously
• Able to balance strategic thinking with hands-on execution in a fast-paced environment

Benefits