AdTechTalent
MarketingRecentlyRemote

Merkle

Manager, Customer Analytics

marketing analyticsmedia analyticsSQLadvanced analyticssegmentationpredictive analysisoptimizationAIautomationclean roomdata privacymeasurementattributioncross-channelhealthcarepharmaceuticalconsumer health

Key details

Salary

$94K – $140K

Employment type

Full-time

Seniority

Senior

Years experience

5-10

Location

Maryland, United States

Full job description

Lead analytics strategy and insight generation supporting marketing and measurement initiatives. Oversee campaign performance and measurement efforts, translating data into strategic recommendations. Interpret campaign performance across multiple channels and conduct cross-channel effectiveness analysis. Lead measurement initiatives including attribution, audience strategy, and cross-channel analysis across multi-brand engagements. Support clean room analytics operations and multi-brand measurement workstreams. Oversee data onboarding, integration, and quality ensuring governance and privacy compliance. Identify opportunities to enhance measurement through automation and emerging tools. Partner with third-party vendors to ensure data quality and delivery. Deliver client-ready presentations with actionable insights. Manage multiple engagements and mentor analysts. Execute analytics roadmaps and promote scalable workflows. Serve as key client contact for analytics delivery. Requires 5-8+ years in marketing or media analytics, healthcare/pharmaceutical background, strong SQL and data analysis skills, project leadership, and experience with advanced analytics and AI tools. Salary range $94,000-$140,000. Benefits include medical, vision, dental, life insurance, disability insurance, 401k, flexible PTO, paid holidays, sick leave, and parental leave. Role is remote with expectation of flexibility for in-office work if within commutable distance to hub offices.

What you'll do

  • Interpret campaign performance across email, digital media, CRM, and web
  • Conduct cross-channel effectiveness analysis (reach, frequency, audience quality, engagement)
  • Apply KPI frameworks and advanced analytics techniques to deepen performance insights
  • Lead measurement initiatives (attribution, audience strategy, cross-channel analysis) across multi-brand engagements
  • Support clean room analytics operations including audience creation, activation workflows, identity resolution, and media partner integrations
  • Support multi-brand measurement workstreams within clean room environments including DTC/HCP analytics and influence measurement
  • Oversee data onboarding, integration, and quality ensuring alignment with governance and privacy requirements
  • Maintain fluency in underlying data to validate outputs, challenge assumptions, and guide team direction
  • Identify opportunities to enhance measurement through automation, emerging tools (e.g. GenAI), and advanced optimization approaches
  • Partner with and provide direction to third-party vendors to ensure alignment, data quality, and delivery
  • Assess readiness and support progression toward advanced analytics capabilities (MMM, MTA, lookalike modeling)
  • Deliver client-ready presentations and insight-driven narratives translating complex findings into actionable recommendations
  • Ensure outputs remain focused on actionable insights rather than descriptive reporting
  • Manage multiple engagements ensuring priorities, quality, and timelines are met
  • Mentor analysts and oversee work across data and analytics streams including clean room and cross-source workstreams
  • Execute against end-to-end analytics roadmaps and contribute to analytic maturity evolution
  • Track and communicate program dependencies including technology investments and platform decisions
  • Promote efficient, scalable workflows across engagements
  • Serve as a key client contact for analytics delivery

Requirements

  • 5–8+ years in marketing or media analytics
  • Background in healthcare, pharmaceutical, or consumer health (including OTC/CPG)
  • Availability to begin the workday by 9:00 AM ET to support global team collaboration
  • Strong SQL and data analysis proficiency
  • Ability to guide technical design and review outputs
  • Proven ability to translate complex data into strategic insights and actionable recommendations
  • Demonstrated success leading client-facing engagements and managing stakeholder relationships
  • Strong project leadership with ability to manage multiple concurrent workstreams and analytics roadmaps
  • Experience with advanced analytics concepts (segmentation, predictive analysis, optimization)
  • Exposure to or use of AI-assisted tools and automation
  • Solid understanding of data privacy, governance, and compliance considerations

Tech stack

SQLadvanced analyticssegmentationpredictive analysisoptimization approachesAI-assisted toolsautomationclean room analytics

Benefits

Medical, vision, and dental insuranceLife insuranceShort-term and long-term disability insurance401kFlexible paid time offAt least 15 paid holidays per yearPaid sick and safe leavePaid parental leave

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