AdTechTalent
Other29 days agoOn-site

Merkle

Manager

market researchproject managementquantitative researchB2B researchSPSSQstatistical techniquesMonadicConjointMax-Diffdata analysisclient communicationglobal projects

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Mid-level

Years experience

5-10

Location

Mumbai, India

Full job description

The role is part of a market research and data analysis team requiring 5-8 years of experience in market research, including project management, research design, execution, and reporting. Responsibilities include defining research objectives, designing questionnaires, selecting methodologies, managing research projects, communicating with clients, supporting data collection and analysis, interpreting data, drafting reports, managing budgets, and building client relationships. Required skills include strong quantitative research skills, proficiency in SPSS/Q, knowledge of statistical techniques (Monadic, Conjoint, Max-Diff), B2B research experience, and the ability to work independently and manage multiple projects. Experience in verticals such as Finance, Automotive, Telecom, IT, Healthcare, Energy, FMCG, or Public sector is needed. The position is located in Mumbai, Maharashtra, India.

What you'll do

  • Identify and define research objectives, draft proposals, and design questionnaires
  • Select appropriate research methodologies, techniques, and audience
  • Design quantitative research plans
  • Liaise and finalize sample plan and partners
  • Plan, lead, manage, and deliver research projects
  • Communicate with clients and stakeholders to meet project objectives and milestones
  • Provide input to support data collection and data analysis
  • Organize and supervise fieldwork and data collection
  • Interpret data, draft reports, and make actionable recommendations
  • Ensure research commitments and client/stakeholder expectations are met
  • Manage budget and research spend
  • Build relationships with new and existing clients to encourage repeat business

Requirements

  • Bachelor's or Postgraduate’s Degree
  • 5-8 years of professional market research experience including project management, research design, execution, and reporting
  • B2B Research experience
  • Strong Quantitative technical research skills
  • Qualitative research experience preferred but not mandatory
  • Proficiency in analytical software (SPSS/Q)
  • Excellent presentation and communication skills
  • Advanced knowledge and implementation of statistical techniques such as Monadic, Conjoint, and Max-Diff
  • Experience in at least one vertical: Finance, Automotive, Telecom, IT, Healthcare, Energy, FMCG, Public sector
  • Experience with global research projects across North America, Europe, and Asia
  • Ability to work independently
  • Effective troubleshooting skills
  • Ability to proactively identify problems and implement workable solutions
  • Multi-tasking to manage multiple projects simultaneously
  • Strong work ethic and attention to detail

Tech stack

SPSSQMonadicConjointMax-Diff

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