AdTechTalent
Marketing62 days agoRemote

Smartly

Lifecycle Marketing Manager

lifecycle marketingemail marketingMarketoSalesforceB2B marketinggrowth marketingperformance marketingAImarketing technologycampaign managementdata-drivenhybrid work

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Mid-level

Years experience

3-5

Location

London, England, United Kingdom

Full job description

Smartly seeks a Lifecycle Marketing Manager to lead the lifecycle roadmap, designing and optimizing email marketing and nurture programs to drive engagement and conversion. Responsibilities include managing campaigns, experimentation, agency oversight, and performance measurement using Marketo and Salesforce. Requires 3+ years B2B lifecycle marketing experience, 2+ years with Marketo and Salesforce, strong analytical skills, and cross-functional collaboration experience. The role is full-time, hybrid, based in London, and reports to the Director of Marketing Operations.

What you'll do

  • Own and design end-to-end email marketing and nurture calendar
  • Build and optimize high-performing programs to increase engagement and conversion metrics
  • Drive lifecycle performance from lead to opportunity
  • Lead structured experimentation roadmap with clear hypotheses and testing emails
  • Manage external offshore agency for campaign execution with QA and performance oversight
  • Execute select integrated cross-functional campaigns with clear goals
  • Measure lifecycle and campaign performance using dashboards and custom reports
  • Build and optimize smart lists, engagement programs, trigger campaigns, tokens, and templates in Marketo
  • Ensure accurate tracking, attribution, and data flow between Marketo and Salesforce
  • Develop dashboards and reporting frameworks to diagnose funnel gaps
  • Share insights with leadership and refine lifecycle strategy based on data

Requirements

  • 3+ years of lifecycle or retention marketing experience within B2B environments
  • At least 2 years of hands-on experience with Marketo and Salesforce
  • Proven experience running lifecycle or customer marketing programs that drive measurable growth
  • Strong analytical skills and comfort working in a fast-paced, agile environment
  • Experience collaborating cross-functionally and managing agencies or offshore partners
  • Curiosity around AI and marketing technology, with the ability to apply emerging tools to improve lifecycle efficiency

Tech stack

MarketoSalesforceemail marketingAImarketing technology

Benefits

Inclusive Culture with diverse teamGlobal Impact opportunitiesGenerous healthcare packagesMental health servicesHealthy work-life balance with paid holidays and family leaveEquity optionsPerformance-based rewardsCompetitive compensationCareer development opportunitiesHybrid workplace with option to work abroad for up to 30 days

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