Lead Product Marketing Manager-Agencies & CTV

What you'll do

• Lead the global GTM strategy for Smartly’s CTV capabilities across agencies and brand advertisers
• Define positioning, messaging, launches, and adoption strategy across DSP integrations and omnichannel video
• Engage early in product discovery and roadmap planning to ensure CTV investments are grounded in agency and advertiser market needs
• Define clear adoption, expansion, and revenue targets for CTV initiatives, and drive post-launch accountability across Commercial and Product teams
• Translate CTV and omnichannel innovation into clear, differentiated market value, connecting Media capabilities with Creative automation and Smartly’s broader AI Orchestration vision
• Own messaging and roadmap communication for CTV initiatives, ensuring clarity, consistency, and commercial relevance across launches and customer touchpoints
• Own and evolve Smartly’s agency value proposition across CTV and social
• Define segmentation, personas, and priority use cases across holding companies, independent agencies, and in-house teams
• Develop compelling agency-specific positioning and narratives that resonate across planners, buyers, strategists, and creative leaders
• Raise the bar on product storytelling across agency-facing materials, industry moments, and executive communications
• Develop agency playbooks, pitch narratives, and executive-ready materials used globally
• Partner with the Agency team to strengthen joint positioning and agency activation
• Close the agency feedback loop by translating field insights, competitive intelligence, and partner signal into refined positioning and actionable product input
• Lead high-priority, cross-functional initiatives within the PMM organization
• Raise the bar on launch rigor, commercial accountability, and GTM excellence
• Mentor and influence across PMM and cross-functional stakeholders
• Contribute to flagship company narratives, major launches, and industry moments
• Step into adjacent strategic initiatives as business priorities evolve

Requirements

• 10–14 years of experience, including 7–9+ years in Product Marketing (B2B SaaS / AdTech / MarTech)
• 4–6+ years of deep exposure to CTV, video, DSP ecosystems, and/or agency environments
• Strong fluency in agency operating models and omnichannel video activation workflows
• Proven ownership of multi-solution GTM strategies with measurable adoption and revenue impact
• Strategic product partnership mindset with the ability to influence roadmap and differentiation
• Exceptional storyteller able to translate sophisticated platform capabilities into clear, differentiated value
• Strong commercial orientation with experience defining adoption and revenue metrics
• High ownership, executive presence, and comfort operating autonomously in fast-moving environments

Tech stack

Benefits