Austin, United States; London, United Kingdom; New York, US
Full job description
Lead Product Marketing Manager role at Digital Turbine. Responsible for leading product marketing strategy for an assigned portfolio, including market and customer insight, go-to-market commercialization and operations, product and commercial alignment, marketing enablement, proof and market validation, and lifecycle optimization. Requires 8+ years experience with Bachelor's degree or 6+ years with Master's degree, preferably in ad tech or related B2B technology. Strong skills in positioning, messaging, commercialization strategy, product launches, sales enablement, market intelligence, and product documentation. Must be able to lead complex GTM initiatives independently and communicate effectively with cross-functional teams. Hybrid work environment; candidates must be local to New York, London, or Austin. Salary range for New York candidates is $170,000-$210,000 plus benefits including stock options, unlimited PTO, and performance bonuses.
What you'll do
Serve as product marketing lead for assigned portfolio
Develop deep understanding of products, customers, competitive landscape, and commercial priorities
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Develop commercialization strategies including target customer, customer problem, differentiated value, competitive position, route to market, and commercial readiness
Drive GTM discipline including product tiering, target audiences, exit criteria, launch gates, readiness reviews, and shared launch definitions
Align Product and commercial teams to ensure products address customer challenges
Partner with Product to educate internal and external audiences
Collaborate with commercial, Design, Research, and Content teams to create collateral, product documentation, sales tools, training, FAQs, and adoption guidance
Develop proof points, customer stories, case studies, and other evidence validating product value
Define success measures before launch, monitor feedback and adoption after launch, and recommend changes to messaging, enablement, or commercialization plans
Requirements
8+ years of related experience with a Bachelor's degree or 6+ years with a master's degree with ad tech experience is desirable
Substantial product marketing experience in a B2B technology company
Experience in advertising technology, mobile platforms, or digital media is strongly preferred
Demonstrated experience across positioning and messaging, commercialization strategy, product launches, sales enablement, market intelligence, and product documentation
Experience leading complex, cross-functional GTM initiatives independently
Ability to understand contributions of Product, Engineering, Sales, Client Success, Partnerships, Research, and Marketing to commercial outcomes
Strong influence and advisory skills with ability to adapt communication to various stakeholders
Excellent writing, storytelling, and presentation skills
Experience using qualitative and quantitative evidence to identify customer needs and evaluate market opportunities
Practical, hands-on approach to problem solving and building repeatable systems
Benefits
Competitive payStock optionsUnlimited PTOPerformance based bonusComprehensive benefits package
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