Lead Product Marketing Manager at Liftoff Mobile | AdTechTalent
Product3 months agoRemote
Liftoff Mobile
Lead Product Marketing Manager
product marketingad techmobile ad techprogrammaticDSPperformance marketingAI toolsWordPressHubspotsales enablementgo-to-marketmarket intelligence
Key details
Salary
Not specified
Employment type
Full-time
Seniority
Senior
Years experience
10+
Location
Remote, United States
Full job description
Liftoff is seeking a senior product marketing professional with 10+ years experience in mobile ad tech. The role involves defining product positioning, designing and executing marketing campaigns, owning sales enablement materials, partnering with marketing and growth teams on go-to-market strategies, driving market intelligence, and translating technical products into compelling messaging. Candidates must have strong copywriting, project management skills, and be comfortable using AI tools, WordPress, and Hubspot. The position is full-time remote within the US, offering competitive salary ranges based on location, equity, and health benefits.
What you'll do
Deep knowledge of the adtech ecosystem, including programmatic buying, DSP mechanics, measurement, and the broader performance marketing landscape
Define and own Liftoff’s product positioning and messaging architecture across the advertising product portfolio
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Design and execute product marketing campaigns that highlight Liftoff’s industry-leading ad tech innovation
Own the sales enablement motion end-to-end for advertising product, including messaging briefs, pitch decks, one-pagers and more
Partner with Marketing to integrate product elements into marketing strategies, ensuring consistency and quality across campaigns, channels, and regions
Partner with Growth managers on go-to-market plans and execution for new products and features, from positioning and messaging through cross-functional coordination, launch timing and post-launch performance tracking
Drive market intelligence efforts, synthesizing competitor product positioning and industry trends into actionable strategic recommendations
Build successful relationships with key stakeholders on both commercial and technical sides of the business; engage with employees from North & South America, Europe and Asia
Translate complex technical products and features into compelling, differentiated messaging producing high-quality materials across emails, blogs, case studies, landing pages, one-sheeters, and sales enablement
Apply an analytical and data-first approach to product marketing activities
Requirements
10+ years of hands-on product marketing experience in the ad tech industry, preferably mobile ad tech
Proven track record of building, driving, and measuring product marketing campaigns across multiple channels and regions
A well-rounded portfolio of product marketing work demonstrating both strategic thinking and executional excellence
Exceptional copywriting and storytelling skills, with strong editorial judgment and the ability to set the quality bar for others
Excellent project management skills with the ability to lead multiple high-complexity initiatives simultaneously in a fast-paced environment
Operates independently at senior IC level. Owns a workstream from brief to measurement without needing it managed
Comfortable using AI tools as a real part of daily workflow, not as a novelty
Experience with WordPress and Hubspot, or similar tools
Tech stack
AI toolsWordPressHubspot
Benefits
Competitive salaryHealth benefitsVision benefitsDental benefitsEquityWellness stipendsAdditional perks based on country of residence
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