AdTechTalent
Marketing5 days agoRemote

Liftoff Mobile

Lead Product Marketing Manager

product marketingadtechprogrammaticDSPperformance marketingAI toolsWordPressHubspotsales enablementgo-to-marketmarket intelligence

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Senior

Years experience

10+

Location

Los Angeles, United States; New York, US; Redwood City, United States; Remote, United States

Full job description

Liftoff is seeking a senior product marketing professional with 10+ years experience in mobile ad tech. The role involves owning product positioning, messaging, and sales enablement for Liftoff’s advertising products. Responsibilities include designing product marketing campaigns, partnering with marketing and growth teams on go-to-market strategies, driving market intelligence, and translating technical features into compelling messaging. Candidates must have strong copywriting, project management skills, and experience with AI tools, WordPress, and Hubspot. The position is full-time remote eligible in multiple US states, with hubs in Redwood City, Los Angeles, and New York City. Compensation includes base salary ranges from $132,000 to $165,000 plus bonus depending on location, equity, and health benefits.

What you'll do

  • Deep knowledge of the adtech ecosystem, including programmatic buying, DSP mechanics, measurement, and the broader performance marketing landscape
  • Define and own Liftoff’s product positioning and messaging architecture across the advertising product portfolio
  • Design and execute product marketing campaigns highlighting Liftoff’s ad tech innovation
  • Own the sales enablement motion end-to-end for advertising products, including messaging briefs, pitch decks, one-pagers
  • Partner with Marketing to integrate product elements into marketing strategies ensuring consistency and quality across campaigns, channels, and regions
  • Partner with Growth managers on go-to-market plans and execution for new products and features
  • Drive market intelligence efforts synthesizing competitor product positioning and industry trends into strategic recommendations
  • Build relationships with key stakeholders on commercial and technical sides across North & South America, Europe, and Asia
  • Translate complex technical products and features into compelling messaging and high-quality materials including emails, blogs, case studies, landing pages, and sales enablement
  • Apply an analytical and data-first approach to product marketing activities

Requirements

  • 10+ years of hands-on product marketing experience in the ad tech industry, preferably mobile ad tech
  • Proven track record of building, driving, and measuring product marketing campaigns across multiple channels and regions
  • A well-rounded portfolio of product marketing work demonstrating both strategic thinking and executional excellence
  • Exceptional copywriting and storytelling skills, with strong editorial judgment and the ability to set the quality bar for others
  • Excellent project management skills with the ability to lead multiple high-complexity initiatives simultaneously in a fast-paced environment
  • Operates independently at senior IC level. Owns a workstream from brief to measurement without needing it managed
  • Comfortable using AI tools as a real part of daily workflow, not as a novelty
  • Experience with WordPress and Hubspot, or similar tools

Tech stack

AI toolsWordPressHubspot

Benefits

Competitive salaryEquityHealth benefits including medical, vision, dentalWellness stipendsOther perks based on country of residence

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