The Trade Desk is seeking a senior programmatic specialist to manage and mentor Trading Specialists, support trading strategy for the DACH region, and lead AI-enabled trading adoption. The role involves creating growth strategies, evolving programmatic buying and optimisation, mentoring on platform best practices, collaborating with product teams, and developing training and onboarding programs. Candidates must have 5+ years of hands-on DSP/trading/ad operations experience, 3+ years of team management, strong leadership and analytical skills, client-facing experience, and familiarity with programmatic technologies and tools including Excel and BI platforms. The position is based in Hamburg, Germany.
What you'll do
Manage, mentor, and work alongside Trading Specialists to grow a dedicated book of business through data-led strategy and consultative client engagement
Support the Director of Trading in shaping overall trading strategy for the DACH business
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Lead and evolve programmatic buying strategies, optimisation approaches, data visualisation, and automated workflows across complex client portfolios
Become a leader in The Trade Desk platform best practices and mentor clients and internal teams on platform functionality, data, and automation
Combine data analysis, client feedback, market trends, and product knowledge to create optimisation strategies for complex campaigns
Work closely with Product Management and cross-functional teams to define features, improve workflows, and translate regional trading needs into platform enhancements
Build trading best practices, training collateral, internal resources, and enablement programmes for tool and AI adoption
Partner with client services to develop onboarding and success plans to maximize customer value from The Trade Desk platform
Communicate The Trade Desk’s value proposition, technology, processes, and partnerships related to account growth and client needs
Requirements
5+ years hands-on DSP, trading, ad operations, or activation experience across complex client portfolios
Familiarity with DSPs
Strong strategic understanding of AI, automation, measurement, and data-driven decisioning in programmatic advertising
Client-facing experience with proven track record of growing accounts
3+ years team management or mentoring experience managing Traders, Operations, Activation, or Client Services teams
Strong leadership skills including goal setting, communication, delegation, feedback, and coaching
Experience with ad exchanges, data partners, measurement solutions, ad servers, and optimisation platforms
Advanced analytical skills including Excel and ideally BI, data visualisation, or workflow automation tools
Outstanding troubleshooting and problem-solving abilities
Proven ability to lead process improvement, tool adoption, and operational change
Effective time management skills
Self-starter and quick learner able to grasp new technology and guide others
