Lead Analyst, Programmatic Analytics at Zeta Global | AdTechTalent
Programmatic2 days agoHybrid
Zeta Global
Lead Analyst, Programmatic Analytics
programmaticanalyticsSQLdata analysismarketing analyticscampaign optimizationdata visualizationclient communication
Key details
Salary
From $144K
Employment type
Full-time
Seniority
Lead
Years experience
3-5
Location
New York, US
Full job description
Lead Analyst, Programmatic Analytics and Strategy role in New York City. Responsible for client-facing communication of campaign strategy, performance insights, and data interpretation. Duties include partnering with clients to understand business challenges, designing analytic and testing plans, managing end-to-end campaign performance reporting, evaluating programmatic model performance, synthesizing audience insights, designing controlled tests, collaborating with Product and Engineering teams, developing measurement tools, consulting on marketing program alignment, determining campaign setup requirements, and communicating optimization results. Requires Bachelor's degree in Business Intelligence and Analytics, Marketing Analytics, Mathematics or Statistics and 4 years of relevant experience. Skills needed include SQL, advanced Excel, data visualization, and clear communication of technical concepts to non-technical stakeholders. Hybrid work option with 2 days telecommute per week. Salary: $144,414/year. Benefits include unlimited PTO, medical/dental/vision coverage, employee equity and stock purchase plan, employee discounts, virtual wellness classes, and pet insurance.
What you'll do
Partner with clients to understand business challenges
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Design analytic and testing plans to derive actionable intelligence aligned with client marketing objectives
Own end-to-end campaign performance reporting, identify optimization opportunities, and recommend strategies such as expansion to additional channels, updates to targeting, or new analyses to address client business objectives
Review and evaluate performance of programmatic models across revenue, delivery performance, and pacing metrics
Pull and synthesize audience insights reports
Design and implement controlled tests to evaluate model performance and feature effectiveness within the programmatic advertising platform
Collaborate with internal Product and Engineering teams to assess measurement tools and provide feedback on automation and model features to improve campaign reliability, reach, and effectiveness
Develop innovative measurement tools and analytic solutions to advance the organization's programmatic analytics capabilities
Consult with clients on the development and alignment of marketing programs across online and omnichannel digital media channels
Determine campaign setup requirements including testing methodologies, reporting specifications, and optimization modeling parameters to ensure full impact and efficiency of programmatic campaigns
Communicate campaign optimization results to clients, demonstrating value delivered against original business goals through structured presentations and data storytelling
Requirements
Bachelor’s degree in Business Intelligence and Analytics, Marketing Analytics, Mathematics or Statistics
4 years of experience in the job offered or a similar occupation
Use SQL for data extraction, transformation, and analysis
Use advanced Microsoft Excel, including pivot tables and data analysis functions
Communicate complex technical concepts clearly to non-technical clients and stakeholders
Use data visualization and presentation tools, including Microsoft PowerPoint
Tech stack
SQLMicrosoft ExcelMicrosoft PowerPoint
Benefits
Unlimited PTOExcellent medical, dental, and vision coverageEmployee Equity and Stock Purchase PlanEmployee Discounts, Virtual Wellness Classes, and Pet Insurance
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