AdTechTalent
Product15 months agoHybrid

Appodeal, Inc.

Head of Publishing

mobile game publishinguser acquisitionmonetizationASOP&L managementportfolio growthdata-driven strategyteam leadershipgame publishingproduct

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Director

Years experience

10+

Location

Barcelona, Spain

Full job description

Appodeal seeks a Head of Publishing to lead and grow the Accelerator program. This strategic leadership role requires deep expertise in mobile game publishing, user acquisition, and monetization. Responsibilities include developing and executing scalable, data-driven publishing strategies, managing portfolio growth, analyzing market trends, overseeing P&L, collaborating with cross-functional teams, managing partner and developer relations, optimizing performance metrics, and leading a publishing team. Requirements include 10+ years in leadership roles in game publishing or related fields, proven P&L ownership with measurable outcomes, strong knowledge of user acquisition, monetization strategies, ASO, analytical skills, negotiation and relationship management, project management in fast-paced environments, and strong communication and leadership skills across distributed teams.

What you'll do

  • Develop and execute a scalable and data-driven strategy for game publishing aligned with business goals
  • Identify and onboard high-potential game titles, working with developers to enhance marketability, monetization, and performance
  • Stay ahead of industry trends by analyzing competitor strategies and emerging opportunities to refine publishing approach
  • Oversee financial performance of the publishing unit ensuring profitable growth and optimal resource allocation
  • Collaborate with Product, Monetization, and User Acquisition teams to ensure seamless execution and performance optimization
  • Build and maintain strong relationships with game developers fostering long-term partnerships
  • Continuously analyze key metrics and adjust strategies to improve retention, engagement, and monetization
  • Lead a team of publishing professionals fostering a culture of innovation, accountability, and high performance

Requirements

  • Owned P&L responsibility with measurable outcomes such as portfolio ARPU growth, studio retention rates, revenue scaled
  • Proven experience in mobile game publishing with a strong track record of launching and scaling successful titles
  • 10+ years in leadership roles within game publishing, mobile gaming, or related field
  • Deep knowledge of user acquisition, monetization strategies, and ASO
  • Strong analytical skills to interpret data and optimize publishing strategies
  • Excellent negotiation and relationship-building skills for managing developers and external partners
  • Ability to manage multiple projects in a fast-paced and evolving environment
  • Strong communication and leadership skills with experience collaborating across distributed teams

Tech stack

user acquisitionmonetization strategiesASOdata analysis

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