The Head of Pricing is responsible for the commercial architecture of AppsFlyer’s product portfolio, including pricing models, packaging, and list price structures. This maternity cover role involves leading the pricing side of building an in-house pricing engine and migrating main pricing models onto it. Responsibilities include evolving hybrid and usage-based pricing models, owning strategic pricing initiatives globally, leading pricing for new product launches, shaping pricing for AI products, partnering with go-to-market teams, streamlining pricing operations, building data-driven business cases, collaborating with cross-functional teams, owning business requirements for pricing capabilities, and monitoring pricing performance. Requirements include 6+ years in pricing or related fields preferably in SaaS, hands-on experience with usage-based or hybrid pricing models, proven leadership in pricing changes, strategic commercial mindset, strong analytical skills, deep understanding of pricing governance and tools, experience working with Product and Technology teams, ability to influence senior stakeholders, and B2B SaaS background with adtech or martech as a plus.
What you'll do
Lead the evolution of core hybrid and usage-based pricing models, including changes enabled by new in-house pricing engine
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Streamline pricing operating model including processes, decision tools, approval workflows, controls, and cadence
Build data-driven business cases and executive-level recommendations on pricing changes, packaging, incentives, and monetization strategy
Work with Product, Finance, Legal, RevOps, Sales, Customer Success, and regional teams to ensure effective execution of pricing and packaging
Own business requirements for pricing and packaging capabilities including automation, configuration, governance, and customer-facing experience, partnering with Product and Technology
Monitor pricing performance and commercial outcomes including ARR, retention, and consumption trends to refine strategy, protect margin, and unlock growth
Requirements
6+ years in pricing, monetization, commercial strategy, revenue strategy, or a related field, preferably in a global technology or SaaS company
Hands-on experience designing usage-based or hybrid pricing models
Led a pricing or packaging change end-to-end, ideally a move to usage-based or hybrid pricing, including migrating existing customers
Strategic, commercial mindset connecting market dynamics, customer behavior, product capabilities, and business goals into actionable pricing strategy
Strong analytical and problem-solving skills with ability to build business cases, interpret performance data, and turn insights into decisions
Deep understanding of pricing governance, discounting, packaging, best practices, and supporting systems and tools
Experience partnering with Product and Technology teams to define requirements, automate processes, and build scalable pricing tools or platform capabilities
Proven ability to influence senior stakeholders across Sales, Product, Finance, and Operations
B2B SaaS background; adtech or martech experience is an advantage
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