Head of Marketing Science

Key details

Full job description

Lead Marketing Science at Vibe, reporting to VP of Product. Define measurement strategy and frameworks including Conversion Lift, Geo Lift, MTA, MMM, and Brand Lift. Manage client-side measurement logic ensuring statistical accuracy. Collaborate with Product and Data Engineering to automate measurement frameworks. Manage relationships with measurement partners and present data-driven recommendations to clients. Design proof-of-concept tests and resolve data discrepancies. Perform hands-on SQL data analysis, design A/B tests and lift studies, and publish insights. Build and coach a team of Data Analysts and Marketing Science managers. Requirements include 6-7+ years in ad tech/performance marketing, experience with MMPs and attribution, strong SQL skills, experience running incrementality studies, client presentation skills, and team building experience. Role is full-time, hybrid in NYC. Salary range $215,000-$300,000. Benefits include variable pay, health coverage, 401(k) matching, unlimited PTO, parental leave, and annual offsite.