Lead Marketing Science at Vibe, reporting to VP of Product. Define measurement strategy and frameworks (Conversion Lift, Geo Lift, MTA, MMM, Brand Lift). Own client-side measurement logic and partner with Product and Data Engineering to automate frameworks. Manage relationships with measurement partners and present data-driven recommendations to clients. Conduct SQL data analysis, design A/B and lift studies, and publish insights. Build and coach a team of Data Analysts and Marketing Science managers. Requirements: 6-7+ years in ad tech/performance marketing, experience with MMPs, pixels, post-backs, attribution windows, strong SQL skills, experience running incrementality and lift studies, team building experience, and ability to translate client challenges into analytical projects. Benefits include variable pay, hybrid work in NYC, full health coverage, 401(k) matching, unlimited PTO, parental leave, and annual offsite.
What you'll do
Define Vibe's measurement strategy and build scaled frameworks for Conversion Lift, Geo Lift, MTA, MMM, and Brand Lift
Own client-side measurement logic ensuring statistical soundness
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Requirements
6-7+ years in ad tech/performance marketing at a major platform or a measurement company
Fluency in MMPs, pixels, post-backs, and attribution windows
Hands-on experience running Incrementality, Conversion Lift, Geo Lift, MMM, or MTA studies
Strong SQL skills and hands-on data exploration
Track record presenting data-driven recommendations directly to senior client stakeholders
Experience building a team: hiring, coaching, and scaling analysts
Ability to structure ambiguous client challenges into clear analytical projects with actionable next steps
Tech stack
SQLConversion LiftGeo LiftMTAMMMBrand LiftMMPspixelspost-backsattribution windows
Benefits
Variable pay based on objectivesHybrid flexibility with 3x a week in NYC Flatiron District officeComprehensive medical, dental, and vision insurance401(k) with matchingUnlimited PTOPaid parental leaveAnnual offsite
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