Head of Marketing, Korea

What you'll do

• Lead and execute local marketing strategy to accelerate business growth across brands, agencies, and retailers
• Work closely with Korean commercial team to plan and deliver regional campaigns including co-marketing, content localization, account-based marketing, and events
• Drive brand awareness, strengthen market leadership, and influence revenue in Korea
• Collaborate with Korea Country Leads, Client Solutions, Global Marketing, and APAC marketing teams
• Balance short-term tactical execution with long-term strategic planning across full marketing funnel
• Support campaigns and activations in other APAC markets as needed
• Partner with Korea commercial leaders to support revenue targets through data-driven marketing programs
• Act as voice of Korea market within marketing organization by providing local insights
• Lead a team of local marketers to support APAC marketing strategy
• Mentor and develop team members
• Build and optimize cross-channel pipeline generation strategy with measurement and reporting
• Design and execute regional campaigns with Sales and Client Solutions teams
• Ensure clear targeting, messaging, and measurable outcomes
• Manage project timelines, responsibilities, dependencies, and communications
• Plan and deliver sponsored, hosted, and co-marketing initiatives with key partners
• Lead localization and adaptation of global content for Korean market
• Develop narratives aligned to client and prospect needs
• Own end-to-end event management for field marketing and partner events
• Manage regional marketing budget aligned to business priorities

Requirements

• 10+ years of experience in general marketing or field marketing within a B2B environment
• Proven leadership experience including people management
• Strong written and verbal communication skills
• Fluent in English
• Experience in client-facing content creation and localization
• Experience in AdTech, MarTech, or digital media is a plus
• Strong understanding of B2B marketing fundamentals
• Hands-on experience with direct mail, events, Account Based Marketing (ABM), co-marketing, and digital campaigns
• Strong interpersonal skills and ability to build trusted relationships with internal and external stakeholders
• Exceptional writing and communication skills
• Experience with Salesforce, Pardot, or similar CRM and marketing automation platforms preferred
• Strong project management skills with attention to detail and deadlines
• Detail- and solution-oriented with passion for testing new ideas
• Strategic and innovative marketer with track record of execution
• Modern, cross-channel, full-funnel marketer with understanding of digital marketing, social media, marketing automation, and CRM
• Ability to make decisions in fast-changing environment and anticipate future needs
• Data-driven with strong belief in using analytics and metrics to optimize marketing performance

Tech stack

Benefits