marketingB2Bfield marketingaccount based marketingABMco-marketingdigital campaignsSalesforcePardotCRMmarketing automationAdTechMarTechcontent localizationproject managementteam leadershipdata-drivenAPACKorea
Key details
Salary
Not specified
Employment type
Permanent Full Time
Seniority
Lead
Years experience
10+
Location
Seoul, South Korea
Full job description
Head of Marketing, Korea based in Seoul. Lead and execute local marketing strategy to grow business across brands, agencies, and retailers. Collaborate with Korean commercial team and APAC/global marketing teams to plan and deliver regional campaigns including co-marketing, content localization, account-based marketing, and events. Drive brand awareness, market leadership, and revenue. Manage a team of local marketers, mentor staff, and optimize cross-channel pipeline generation with measurement and reporting. Own project management, event management, content localization, and marketing budget. Requires 10+ years B2B marketing experience, leadership skills, fluency in English, and familiarity with Salesforce, Pardot, or similar CRM/marketing automation platforms. Experience in AdTech/MarTech a plus. Hybrid work model with benefits including career development, health and wellness support, and performance-based rewards.
What you'll do
Lead and execute local marketing strategy to accelerate business growth across brands, agencies, and retailers
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Work closely with Korean commercial team to plan and deliver regional campaigns including co-marketing, content localization, account-based marketing, and events
Drive brand awareness, strengthen market leadership, and influence revenue in Korea
Collaborate with Korea Country Leads, Client Solutions, Global Marketing, and APAC marketing teams
Balance short-term tactical execution with long-term strategic planning across full marketing funnel
Support campaigns and activations in other APAC markets as needed
Partner with Korea commercial leaders to support revenue targets through data-driven marketing programs
Act as voice of Korea market within marketing organization by providing local insights
Lead a team of local marketers to support APAC marketing strategy
Mentor and develop team members
Build and optimize cross-channel pipeline generation strategy with measurement and reporting
Design and execute regional campaigns with Sales and Client Solutions teams
Ensure clear targeting, messaging, and measurable outcomes
Manage project timelines, responsibilities, dependencies, and communications
Plan and deliver sponsored, hosted, and co-marketing initiatives with key partners
Lead localization and adaptation of global content for Korean market
Develop narratives aligned to client and prospect needs
Own end-to-end event management for field marketing and partner events
Manage regional marketing budget aligned to business priorities
Requirements
10+ years of experience in general marketing or field marketing within a B2B environment
Proven leadership experience including people management
Strong written and verbal communication skills
Fluent in English
Experience in client-facing content creation and localization
Experience in AdTech, MarTech, or digital media is a plus
Strong understanding of B2B marketing fundamentals
Hands-on experience with direct mail, events, Account Based Marketing (ABM), co-marketing, and digital campaigns
Strong interpersonal skills and ability to build trusted relationships with internal and external stakeholders
Exceptional writing and communication skills
Experience with Salesforce, Pardot, or similar CRM and marketing automation platforms preferred
Strong project management skills with attention to detail and deadlines
Detail- and solution-oriented with passion for testing new ideas
Strategic and innovative marketer with track record of execution
Modern, cross-channel, full-funnel marketer with understanding of digital marketing, social media, marketing automation, and CRM
Ability to make decisions in fast-changing environment and anticipate future needs
Data-driven with strong belief in using analytics and metrics to optimize marketing performance
Tech stack
SalesforcePardotCRMmarketing automation
Benefits
Hybrid working model blending home and in-office experiencesLearning, mentorship, and career development programsHealth benefits, wellness perks, and mental health supportDiverse, inclusive, and globally connected teamAttractive salary with performance-based rewards and family-friendly policiesPotential for equity depending on role and level
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