AdTechTalent
Marketing61 days agoOn-site

Samba TV

Head of International Marketing

marketingB2Binternational marketingdemand generationbrand buildingeventsPRthought leadershipcontentsales alignmentteam leadershipad techmediadata

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Senior

Years experience

10+

Location

London, England, United Kingdom

Full job description

Head of International Marketing role to lead strategy and execution of marketing across international markets including Europe, South America, Australia, and Asia. Responsibilities include owning marketing strategy, leading demand generation programs, managing presence at industry events, driving communications and thought leadership, partnering with sales teams for localized campaigns, leading and developing the marketing team, and monitoring marketing performance. Requires 10+ years B2B marketing experience in ad tech, media, or data sectors, with 3+ years leading teams and international strategy. Must have hands-on experience in brand, demand generation, events, PR, thought leadership, content, and be commercially minded with strong communication and leadership skills.

What you'll do

  • Own and execute the marketing strategy across international markets (non-USA countries), aligning with global priorities while adapting for regional market dynamics
  • Lead integrated demand generation programmes including events, campaigns, ABM, and digital initiatives
  • Manage Samba's presence at industry events and tentpole moments, leading production, content, and coordination end-to-end
  • Drive communications and thought leadership efforts including media relations, press releases, speaking submissions, and awards
  • Partner with regional sales and commercial teams to deliver locally relevant collateral, sales enablement assets, and market-specific campaigns
  • Lead, coach, and develop the international marketing team, setting clear goals and fostering a high-performance culture
  • Monitor and report on marketing performance across international markets using data to optimize programmes and communicate impact to senior stakeholders

Requirements

  • 10+ years of B2B marketing experience in ad tech, media, data, or an adjacent sector
  • At least 3 years leading a team and owning international strategy
  • Hands-on experience across brand, demand generation, events, PR, thought leadership, and content
  • Comfortable operating at both strategic and executional levels
  • Commercially minded and sales-aligned with experience partnering with sales teams
  • Experience measuring marketing impact through pipeline and business growth
  • Excellent communication and storytelling skills
  • Ability to translate complex data and technology narratives into compelling messages
  • Proactive, autonomous, and action-oriented
  • Empowering team leader who hires well, develops talent, and holds performance to high standards

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