OpenAI is hiring a Reseller & Ecosystem Programs Lead to build and manage the ChatGPT Ads reseller program and ecosystem programs that accelerate advertiser adoption, partner productivity, and revenue growth. The role involves designing partner segmentation, eligibility, commercial and operating models, onboarding, governance, and performance management. Responsibilities include defining reseller roles across customer acquisition and support, developing partner engagement models, collaborating with cross-functional teams to launch reseller motions, designing acceleration programs, building enablement and certification mechanisms, developing incentive structures, creating program playbooks and governance, monitoring program performance, and ensuring programs maintain user trust and platform integrity. Candidates should have 10+ years of experience in partner strategy, channel or reseller programs, sales strategy, revenue or business operations, with experience in digital advertising, media, adtech, agency, marketplace, or platform businesses. Strong program design skills and ability to work cross-functionally are required. Location: Singapore.
What you'll do
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Design and build the ChatGPT Ads reseller program including partner segmentation, eligibility criteria, commercial model, operating model, onboarding, governance, and performance management
Define the role of resellers and ecosystem partners across customer acquisition, activation, spend growth, market expansion, support, and scaled coverage
Develop partner coverage and engagement models across advertisers, agencies, resellers, outsourced sellers, and other ecosystem participants
Partner with Sales, Partnerships, Legal, Finance, Policy, Product, Marketing, Customer Success, Support, and Ads Ops to launch reseller motions that are commercially effective and operationally sound
Design ecosystem acceleration programs that drive advertiser adoption, partner-sourced growth, activation, retention, and incremental spend
Build partner enablement, certification, launch readiness, and operating review mechanisms
Develop reseller and partner incentive structures with clear eligibility, measurement, controls, ROI tracking, and guardrails
Create program playbooks, partner scorecards, reporting cadences, escalation paths, and governance mechanisms
Monitor program performance and recommend whether to scale, refine, or sunset specific reseller and ecosystem motions
Ensure reseller and ecosystem programs reinforce user trust, platform integrity, financial discipline, and long-term advertiser value
Requirements
10+ years of experience in partner strategy, channel programs, reseller programs, sales strategy, revenue operations, business operations, or GTM program management
Meaningful experience in digital advertising, media, adtech, agency, marketplace, or platform businesses
Experience building or scaling reseller, channel, agency, partner, or ecosystem programs from early design through execution
Understanding of ads GTM complexity, including advertiser needs, agency dynamics, partner incentives, billing, measurement, support, and sales coverage
Ability to design commercial programs balancing revenue growth, partner productivity, customer experience, operational complexity, and risk
Strong program design skills: goals, partner criteria, economics, enablement, governance, reporting, launch planning, and post-launch readouts
Ability to work across Sales, Partnerships, Finance, Legal, Product, Marketing, Policy, and Operations to move complex programs from concept to execution
Analytical rigor and comfort evaluating program performance, incrementality, ROI, partner quality, and operational health
Ability to thrive in early-stage environments where playbooks need to be built, tested, and improved quickly
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