Growth Marketing Manager, Integrated Campaigns

What you'll do

• Develop and execute integrated marketing campaigns supporting pipeline growth, product launches, and brand awareness initiatives with a multi-channel lens, spanning email, paid social, programmatic, virtual sponsorships, content, and digital channels
• Own end-to-end execution of live virtual events and webinars using BigMarker — from topic selection and speaker coordination to promotion, live delivery, and post-event follow-up
• Lead campaign kickoffs, cross-functional alignment meetings, and project management to keep deliverables on track across content, design, and digital teams
• Track and report on campaign and event KPIs — including MQLs, SQLs, pipeline contribution, and engagement metrics — and deliver post-campaign analyses with actionable recommendations, working closely with the Marketing Operations team
• Support quarterly G2 review collection campaigns and amplify G2 assets across owned and paid channels in coordination with Product Marketing
• Take ownership of the integrated campaign calendar and virtual event program with minimal ramp time
• Build trusted working relationships across PMM, Content, Sales, and Digital teams
• Ensure pipeline impact through total lead (MQL and SQL) contribution and overall pipeline influenced by integrated programs
• Monitor program performance including webinar and live virtual event attendance rates and audience engagement scores
• Ensure campaign delivery on time and within scope and 100% completion rate on post-campaign analyses

Requirements

• 3-5 years of marketing experience (B2B, AdTech, SaaS, or Martech preferred) with a track record of owning integrated campaigns end-to-end
• Hands-on experience managing live virtual events and webinars using platforms such as BigMarker or ON24, including full run-of-show and live operations ownership
• Strong project management, stakeholder alignment, and cross-functional communication skills across teams including Product Marketing, Content, and Sales
• Proficiency in analyzing campaign (HubSpot, HockeyStack, or similar) and event performance data to generate insights and optimization recommendations tied to pipeline and revenue outcomes
• Ability to balance strategic thinking with executional excellence in a fast-paced, remote-first environment

Tech stack

Benefits