Los Angeles, United States; New York, US; San Francisco, United States
Full job description
The Head of Growth Marketing leads Samba's demand engine including strategy, budget, martech, attribution, and a team of four or more marketers across demand generation, ABM, lifecycle, and paid media. This role is accountable for pipeline and revenue contribution from marketing. Responsibilities include managing the growth marketing function end to end, building and leading the team, setting growth strategy and operating plans, owning the growth budget, running ABM motions, managing the martech stack and attribution, partnering with sales leadership, aligning growth with product marketing and events, prioritizing programs based on performance, building an AI-native growth organization, and innovating marketing creativity. Requirements include 8-12+ years in B2B growth marketing, 3+ years managing a team, experience building growth functions, strong pipeline math skills, hands-on experience with HubSpot, Salesforce, Demandbase, and Clay, ABM expertise, budget management experience, collaboration with sales, multi-channel marketing leadership, AI-native tool usage, product-led growth aptitude, ownership mentality, and a high bar for creative quality. Bonus for experience marketing data, measurement, or adtech products.
What you'll do
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Los Angeles, United States; New York, US; San Francisco, United States
Full-time
Own the growth marketing function end to end: demand generation, ABM, lifecycle, paid media, and marketing operations
Manage and grow a team of campaign, lifecycle, and ops marketers
Set growth strategy and annual/quarterly operating plans with pipeline math
Own and allocate the growth budget across paid, syndication, events support, tooling, and vendors
Run the ABM motion including tiering, account selection, and multi-channel plays
Own the martech stack and attribution model ensuring trustworthy reporting
Partner with Sales leadership on joint pipeline plans and enablement
Align growth calendar with product marketing, content, and events
Make prioritization decisions to kill or protect programs based on performance
Build the growth org as an AI-native operation using generative tools for research, copy, analysis, automation, and reporting
Innovate storytelling and marketing creativity to stand out in a crowded AI-driven market
Requirements
8 to 12+ years in B2B growth marketing or demand generation
3+ years managing a team of four or more
Track record of owning a pipeline number and hitting it
Built a growth function including operating cadence, team hiring, stack selection, and performance measurement
Ability to do pipeline math: coverage, stage conversion, velocity, CAC, payback
Hands-on experience with HubSpot, Salesforce (including campaign attribution), Demandbase, and Clay
Experience with account-based marketing (ABM) and sales alignment
Experience managing a real budget and making strategic budget decisions
Collaborative with sales and experienced in sales enablement
Led multi-channel programs at scale including digital ads, content syndication, email nurture, direct mail, gifting, lead magnets, partner marketing, website-triggered plays
AI-native with experience using Claude, Cowork, or comparable tools daily
Experience or aptitude for product-led growth (PLG) motions
Ownership mentality focused on outcomes, not tasks
High bar for creative quality
Bonus: experience marketing data, measurement, or adtech products to advertisers, agencies, or publishers
Tech stack
HubSpotSalesforceDemandbaseClayClaudeCowork
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