Growth Marketing Manager-Campaigns

What you'll do

• Own end-to-end B2B campaign creation and management across multiple channels including digital ads, content syndication, email nurturing, gifting, 3D mailers, lead magnets, partner marketing, custom website hooks, surveys, and new channels
• Build and manage quarterly campaign calendars and strategies tied to business goals and pipeline targets
• Partner with content marketing, product marketing, and event marketing to build campaigns aligned with launches and business needs
• Prioritize signals and collaborate with sales, product marketing, and leadership to focus on impactful campaigns
• Enable sellers to follow up on campaigns collaboratively and build strong sales relationships
• Parse Salesforce and HubSpot data independently to build lists, understand buyer patterns, and identify funnel gaps
• Run a high velocity of campaigns each quarter with strategic full-funnel coverage and quality management
• Design automations and either hand off to ops/engineers or build them directly
• Adapt messaging, channels, and tactics for multiple personas and products while maintaining coherence
• Manage vendors to grow campaign capacity and get output from external partners
• Build creative assets using design tools and AI tools according to brand guidelines
• Find innovative, creative ways to tell the company story and stand out in the market
• Use AI tools for campaign ideation, audience research, copy drafting, data analysis, automation design, and reporting balancing AI speed with human quality

Requirements

• 4–8 years of experience in B2B growth marketing, demand gen, or campaign management
• Experience running high-velocity, multi-channel campaigns that generated measurable pipeline
• Hands-on experience with HubSpot, Demandbase, Clay, Salesforce including SFDC campaign attribution
• Ability to build campaign strategies and calendars tied to quarterly targets
• Deep collaboration skills with sales teams, including embedding with sellers and listening to Gong calls
• Understanding and demonstrated results in ABM (Account-Based Marketing) motions
• Ability to independently pull data, build lists, analyze funnel performance in HubSpot and Salesforce
• Experience running campaigns across digital ads, content syndication, email nurture, gifting, direct mail, lead magnets, partner marketing, website-triggered plays, surveys
• Ability to design automations (triggers, branching, enrollment criteria, suppression) and hand off specs or build them
• Ability to work with design tools to create on-brand assets quickly and get designer approval
• Understanding of ABM principles and ability to execute account-based campaigns aligned with sales priorities
• AI-native usage of tools like Claude, Cowork or comparable AI tools with examples of AI accelerating campaign work
• Experience or strong aptitude for product-led growth (PLG) motions
• Resourcefulness and ownership mentality
• High bar for creative quality in campaigns

Tech stack

Benefits