Global Demand Generation Manager

What you'll do

• Develop and execute global marketing campaigns aligned to quarterly demand generation and pipeline priorities
• Translate product messaging, market insights, and buyer signals into integrated programmes across webinars, content campaigns, ABM, nurture, and sales engagement plays
• Create campaign briefs, messaging frameworks, journey plans, and programme plans for consistent execution
• Build campaigns around SAP triggers and buying moments
• Design programmes that generate Sales Qualified Accounts (SQAs), opportunities, and pipeline for net new and expansion motions
• Build campaign plays supporting opportunity acceleration, target account engagement, and sales follow-up
• Align campaigns tightly with Sales priorities and key accounts each quarter
• Use Salesforce data, funnel insight, and BDR/Sales feedback to monitor account progress and identify improvements
• Partner with Growth Marketing and BDR leadership to build signal-led programmes using tools like Clay, Claude, HubSpot, Salesforce, Apollo, and AI workflows
• Define account signals to trigger next best actions across nurture, BDR outreach, sales engagement, and campaign follow-up
• Test and improve automated journeys to increase relevance, personalization, and speed while maintaining quality
• Stay updated on emerging demand generation technology to improve targeting, orchestration, and conversion
• Own the global webinar programme including topic development, promotion, speaker coordination, execution, follow-up, and performance reporting
• Leverage webinars and thought leadership content to fuel nurture programmes and sales plays
• Ensure webinars generate measurable demand beyond registrations
• Collaborate with Growth Marketing Manager to activate campaigns across paid media, website, SEO, lifecycle nurture, and conversion journeys
• Work with Global Field Marketing Manager to extend campaigns through events and field marketing
• Partner with Product Marketing and Content teams to develop campaign assets, messaging frameworks, and sales plays
• Work with BDRs and Sales to convert campaign engagement into relevant, timely, and insight-led follow-up
• Track campaign performance using Salesforce and marketing automation platforms, reporting on SQA generation, opportunity creation, and pipeline contribution
• Analyze programme effectiveness and refine campaign strategy continuously
• Test, iterate, and improve the demand generation playbook

Requirements

• Proven experience in demand generation within B2B software (SaaS, ISV, or enterprise software)
• Demonstrable track record of pipeline ownership with reporting and campaign contribution analysis
• Hands-on Salesforce experience for campaign performance, pipeline reporting, and revenue attribution
• Operational experience with marketing automation tools such as HubSpot, Pardot, Marketo or equivalent
• Experience running ABM programmes in partnership with BDR and Sales teams
• Active and applied use of AI tools in demand generation
• Experience selling into the SAP ecosystem or comparable enterprise software, DevOps, or IT transformation environment (strong advantage)
• Familiarity with signal-led tooling such as Clay, Apollo, intent data platforms, or enrichment tools (strong advantage)
• German language proficiency (useful but not essential)
• Builder's mindset with confidence in creating structure and testing new approaches
• Commercially minded with understanding of marketing impact on pipeline, revenue, and sales
• Curiosity about buyer behaviour and account signals
• Strong stakeholder management and ability to coordinate cross-functional global marketing programmes
• Excellent written and verbal communication skills
• Growth mindset focused on experimentation, learning, and continuous improvement

Tech stack

Benefits