Chicago, United States; Westminster, United States
Full job description
The Vice President, Data Strategy & Analytics, Agency Accounts reports to the Senior Vice President, Data Strategy & Analytics. Responsible for driving adoption and growth of Epsilon's data, identity, analytics, and insights solutions across agency-managed accounts. Collaborates with agency leadership, Client Growth, New Logo Sales, Product Management, Analytics, Legal, Finance, and Client Services to identify business opportunities, develop data-driven solutions, and deliver measurable client value. Requires 10+ years client-facing experience in advertising, marketing, digital advertising, marketing technology, data, or analytics. Must have strong understanding of consumer insights, audience segmentation, marketing analytics, and customer data strategies. Responsibilities include strategic business development, client partnership, opportunity management, solution development, analytics leadership, and performance reporting. Requires strong project management skills and experience in matrixed environments. Preferred experience includes advanced understanding of demographic and behavioral data, agency relationships, Salesforce, and advanced degrees in related fields. Salary range: USD $140,000 - $210,000 annually.
What you'll do
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Chicago, United States; Westminster, United States
Full-time
Partner with Publicis Groupe agency teams to complete market penetration strategies and drive adoption of Epsilon data and identity solutions
Support the sale and implementation of Consumer Insights, Audience Segmentation, Customer Profiles, Analytics Solutions, TotalSource Plus Data Enhancements, and Transactional Spend Data solutions
Collaborate with Client Growth and New Logo teams to identify, scope, and develop new business opportunities across Publicis Groupe accounts
Serve as a trusted advisor to agency and client partners by translating data and analytics capabilities into business value and actionable recommendations
Manage Contact Complete and data hygiene opportunities throughout the sales lifecycle
Lead Analytics and Consumer Insights opportunities across multiple industry verticals
Document business workflows, data flows, and solution requirements to ensure successful implementation and operational excellence
Coordinate the delivery of data and analytics solutions across Epsilon platforms and client environments
Manage opportunity pipelines, maintain accurate forecasting, and provide regular status reporting through Salesforce and other reporting tools
Partner with Analytics, Consumer Insights, Product Management, and Client Services teams to ensure timely and accurate delivery of client solutions
Oversee analytical support and ensure findings are translated into meaningful business insights
Support the development and presentation of client recommendations, findings, and business impact analyses
Collaborate with Legal and Finance teams to facilitate contract development and sales enablement activities
Prepare and deliver pipeline, revenue, and business performance reporting
Maintain accurate opportunity tracking and forecasting data within Salesforce and related systems
Monitor progress against established business objectives and key performance indicators
Requirements
Bachelor's degree in Business, Analytics, Marketing, Mathematics, Statistics, or a related field
10+ years of client-facing experience within advertising, marketing, digital advertising, marketing technology, data, analytics, or related industries
Experience supporting data, identity, analytics, audience, or marketing technology solutions
Strong understanding of consumer insights, audience segmentation, marketing analytics, and customer data strategies
Experience developing and presenting strategic recommendations to executive collaborators
Ability to identify and recommend optimal data and analytics solutions to address client business challenges
Demonstrated success collaborating across sales, product, analytics, and client-facing organizations
Strong project management and opportunity management skills
Experience working in a highly matrixed environment
Preferred: Advanced understanding of compiled demographic, behavioral, lifestyle, and financial data assets
Preferred: Experience supporting agency relationships or large enterprise marketing organizations
Preferred: Familiarity with Salesforce, CRM systems, and sales pipeline management
Preferred: Advanced degree in Business, Analytics, Data Science, Marketing, or a related field
Tech stack
SalesforceCRM systemsConsumer InsightsAudience SegmentationCustomer ProfilesAnalytics SolutionsTotalSource Plus Data EnhancementsTransactional Spend Data
Benefits
Flexible time off (FTO)14 paid holidaysPaid sick timeParental/new child leaveChildcare & elder care assistanceAdoption assistanceComprehensive health coverage401(k)Tuition assistanceCommuter benefitsProfessional developmentEmployee recognitionCharitable donation matchingHealth coaching and counseling
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