Director, Social Strategy & Commercialization

What you'll do

• Set the Criteo POV on social and how it complements walled gardens in modern media activation
• Lead strategic conversations with C-level and VP-level clients, co-creating integrated plans combining social, discovery, and commerce media
• Translate market needs into product, partnerships, and GTM motions
• Expand Criteo’s global strategy and narrative for Social in brand and product discovery
• Develop clear value propositions for different client segments connecting social & discovery to commerce outcomes and closed-loop measurement
• Build frameworks and playbooks explaining Criteo’s role in social/discovery mix
• Serve as senior advisor to key global clients and agencies on social & discovery strategy
• Lead strategy workshops and roadshows with clients
• Turn early wins into repeatable case studies and narratives
• Partner with GTM, Sales and Account Strategy teams to embed Social thinking into selling motions
• Define qualification criteria and best next product scenarios for social/discovery stack
• Act as market voice of social into Product & R&D
• Partner with Product teams to ensure support for modern social/discovery use cases
• Build and maintain senior relationships with social platforms, buying tools, and agency partners
• Identify and evaluate partnership opportunities to strengthen Criteo’s relevance
• Represent Criteo at industry events and thought leadership forums

Requirements

• 10+ years in digital advertising with significant depth in paid social and discovery media across multiple platforms
• Track record in client-facing leadership roles at a social platform, social tool/technology company, or leading media/creative agency
• Proven experience advising large global advertisers and agencies, including C-suite and SVP-level stakeholders, on social/discovery strategy and investment decisions
• Demonstrated success in building or scaling a social/discovery practice or offering
• Strong understanding of commerce, performance media, and measurement, including incrementality, attribution, and full-funnel frameworks
• Social-first strategist who understands how platforms, formats, and signals drive brand and sales results
• Clear communicator who can simplify complex cross-channel strategies for any audience
• Strong commercial skills; comfortable discussing budgets, media mix, results, and trade-offs with senior leaders
• Client-first and collaborative; enjoys workshops, whiteboarding, and in-person engagement
• Strong cross-functional partner
• Comfortable in fast-changing environments; can bring structure and build simple frameworks
• Global mindset; able to work across regions and travel as needed
• Bachelor’s degree required; master’s degree in marketing, Business, Communications, or related field is a plus (or equivalent practical experience)

Tech stack

Benefits