Criteo is hiring a Director SMB EMEA to lead a Barcelona-based team of Account Strategists and Inside Sales representatives for Criteo Go, a self-serve display and performance platform targeting small and mid-sized businesses. Responsibilities include building and scaling the inside sales organization, driving revenue growth, product adoption, and client value, and leading performance media tail account strategy across EMEA. The role requires 8-12 years of commercial leadership experience, strong cross-functional partnership skills, data-driven decision making, and inspirational people leadership. The position offers a hybrid working model, career development programs, health and wellness benefits, and competitive compensation. Location: Barcelona, Spain.
What you'll do
Build and scale Criteo’s inside sales organization for Criteo Go in EMEA
Translate Criteo’s Performance Media and Go! commercial priorities into actionable plans
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Drive measurable revenue growth, product adoption, and incremental value for clients
Maintain strong, trusted relationships with stakeholders
Design and launch an inside sales team
Hire, develop, and inspire sellers with a strong performance culture and career pathing
Define clear roles and capacity plans aligned to Go’s self-serve motion
Own revenue performance for the Go sales-assisted segment including new customer acquisition, activation rate, spend expansion, retention, and churn reduction
Establish a repeatable, scalable sales motion complementing the self-serve product experience
Partner with Marketing on demand generation, lead qualification, and funnel optimization
Build, lead, develop, and coach a high-performing team of Account Strategists focused on Criteo Go and Performance Media Tail clients across EMEA
Define strategic framework, standards, and best practices for advising SMB and long-tail clients on full-funnel, AI-powered strategies using Criteo Go
Ensure high-quality onboarding, activation, and continuous optimization of Criteo Go campaigns
Drive adoption of AI-automated budgeting, bidding, and creative at scale
Set clear targets and coach the team to deliver on revenue, ROAS, solution penetration, and client satisfaction
Foster a consultative, platform-first, AI-first mindset in the team
Partner closely with Customer Care and cross-functional stakeholders to resolve client challenges and ensure excellent end-to-end experience
Requirements
8–12 years of commercial leadership experience, including meaningful time in inside sales, SMB ad sales, or self-serve platforms
Experience building or significantly scaling a team
Ability to operate across a complex, multi-stakeholder environment
Strong understanding of marketing-led growth and sales-assisted motions
Ability to partner cross-functionally with Product, Marketing, Ops, and Finance
Data-driven operator with strong business judgment and execution discipline
Inspirational people leader with a track record of developing future leaders
Builder mentality: thrives in ambiguity and enjoys creating structure
Customer-obsessed: deeply empathetic to customer needs and constraints
Execution-focused: translates strategy into action quickly
Collaborative: wins through influence, not hierarchy
Benefits
Hybrid working model blending home and in-office experiencesLearning, mentorship, and career development programsHealth benefits, wellness perks, and mental health supportDiverse, inclusive, and globally connected teamAttractive salary with performance-based rewards and family-friendly policiesPotential for equity depending on role and level
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