AdTechTalent
Marketing4 days agoRemote

Merkle

Director, Relationship Marketing Strategy (Open to Remote, Continental U.S.)

relationship marketingCRMomni-channel marketingdata driven marketingcustomer lifecycleBrazeSFMCagencyclient managementstrategic marketingperformance marketingdatatechnologyemail marketing

Key details

Salary

$113K – $158K

Employment type

Full-time

Seniority

Director

Years experience

5-10

Location

Remote, United States

Full job description

Director, Relationship Marketing Strategy role at Merkle reporting to Senior Director. Lead omni-channel marketing plans focused on data-driven CRM and 1st party data marketing. Build client relationships and deliver measurable ROI campaigns across multiple verticals including Insurance, Financial Services, Non-Profit, Retail, Automotive, Travel, Media and Entertainment, B2B, High Tech. Requires 8+ years in data-driven marketing, 5+ years agency/consulting experience, team leadership, proficiency in Excel and PowerPoint, strong communication skills, and ability to work in matrixed organizations. Remote role based in Colorado with 20%-30% travel. Salary range $113,000-$158,000. Benefits include medical, dental, vision, life insurance, disability, 401k, paid time off, holidays, sick leave, and parental leave.

What you'll do

  • Lead the building, development, and delivery of strategic omni-channel marketing plans
  • Be a subject matter expert and translate new technology, particularly in 1st party data marketing and CRM, into new marketing ideas
  • Understand marketing differences across verticals and environments
  • Develop trusted, long-term relationships with key client contacts and executives
  • Ensure meaningful client value through best-practice solutions, skills, capabilities, and original thinking
  • Collaborate with team leadership and partner agencies to turn ideas into executable plans
  • Identify key data points and measurements to show impact of strategy on client’s business

Requirements

  • Bachelor’s Degree
  • Experience leading a team
  • 8+ years of experience in data driven marketing – specifically CRM, email, online/offline media
  • Deep understanding of the customer lifecycle and how messaging strategy drives the experience
  • 5+ years working in an agency or consulting firm
  • Experience developing solutions to support the sale of new services to clients
  • Proficiency in Excel and research tools
  • Strong writing, presentation and client facing communication skills
  • Experience translating data analysis into actionable marketing recommendations and presentations – proficiency in PowerPoint
  • Attention to detail and ability to incorporate feedback iteratively
  • Superior multi-tasking, networking, time management and interpersonal skills
  • Self-starter with high intellectual curiosity, drive, determination, and persuasion skills
  • Comfort and experience working within a matrixed organization
  • Average 20%-30% travel (contingent on client comfort level)
  • Healthcare client experience (a plus)
  • Experience with Braze/SFMC (a plus)

Tech stack

BrazeSalesforce Marketing Cloud (SFMC)ExcelPowerPoint

Benefits

Medical, vision, and dental insuranceLife insuranceShort-term and long-term disability insurance401kFlexible paid time offAt least 15 paid holidays per yearPaid sick and safe leavePaid parental leaveCompliance with state and local employee leave laws including Colorado Healthy Families and Workplaces Act

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