Full job description
Samba is seeking a Director of Product Marketing with 5-10 years of experience in ad tech or data-driven SaaS focused on data monetization or activation. The role involves leading product marketing strategy for publishers and platform customers, developing messaging for technical audiences, serving as an industry subject matter expert, partnering with Sales and Partnerships to drive adoption of data integrations, collaborating with Product Management on roadmap and market opportunities, creating product collateral, contributing to thought leadership, and providing internal training and sales support. Candidates must have deep understanding of data solutions, identity resolution, audience targeting, and experience with ad tech ecosystems and partners such as LiveRamp, Snowflake, Databricks, Google, Amazon, or The Trade Desk. Strong writing, storytelling, and cross-functional collaboration skills are required. Bachelor's degree is required; MBA preferred. The position is full-time, located in Los Angeles, California. Salary range is $170,000 - $180,000 USD per year plus bonuses and benefits including health insurance, wellness offerings, life and disability insurance, retirement plan, paid holidays, and PTO.
What you'll do
- Lead product marketing strategy for publishers and platform customers, including measurement, audience targeting and other data solutions, ensuring commercial readiness across multiple markets.
- Develop clear, compelling messaging and positioning for highly technical audiences, including data scientists, ad tech buyers, and platform decision-makers.
- Serve as a subject matter expert on industry trends such as signal aggregation, privacy legislation, and the evolution of deterministic vs. probabilistic data matching.
- Partner with Sales and Partnerships teams to drive adoption of Samba’s data integrations with clean rooms, DSPs, SSPs, and other platforms.
- Collaborate closely with Product Management to shape roadmap decisions, define competitive differentiation, and identify market opportunities across identity, interoperability, and privacy-safe targeting.
- Create high-impact product collateral and partner sales materials tailored to ecosystem-specific needs.
- Contribute to thought leadership efforts including whitepapers, conference presentations, and analyst briefings focused on data innovation and interoperability.
- Provide internal training and strategic sales support to ensure consistency and confidence in messaging across teams.
Requirements
- 5–10 years of product marketing experience in ad tech or data-driven SaaS, with a strong focus on data monetization or activation.
- Deep understanding of data solutions, identity resolution, audience targeting across advertising and media.
- Proven ability to translate complex data and platform capabilities into clear, differentiated positioning that resonates with technical and business stakeholders.
- Experience working with or within ad tech ecosystems, and familiarity with partners like LiveRamp, Snowflake, Databricks, Google, Amazon, or The Trade Desk.
- Exceptional writing and storytelling skills for both technical and non-technical audiences.
- Strong cross-functional collaboration skills, especially with Product, Sales, Partnerships, and Communications teams.
- Comfortable navigating a fast-paced, high-growth environment with evolving product lines and market dynamics.
- Bachelor's degree required; MBA or equivalent advanced degree preferred.
Tech stack
LiveRampSnowflakeDatabricksGoogleAmazonThe Trade Desk
Benefits
Annual bonus opportunityShort-term incentivesLong-term incentivesHealth insuranceWellness offeringsLife and disability insuranceRetirement savings planPaid holidaysPaid time off (PTO)Other employee benefits