Director of Paid Search, EDU

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Zeta Global is hiring a Director of Paid Search for their Higher Education division. The role involves shaping paid search strategy, managing campaigns end-to-end across Google and Microsoft Ads, and driving business outcomes. Responsibilities include client strategy, account planning, budget management, performance optimization, reporting, and adoption of AI and automation tools. Candidates should have 8-12+ years of paid search experience, managing budgets over $500k monthly, and experience with EDU clients. Preferred skills include Skai and Google Ads certifications. Benefits include unlimited PTO, medical/dental/vision coverage, employee equity, discounts, wellness classes, and pet insurance. Salary range is $120,000-$140,000 depending on location and experience. This is a remote, full-time position based in the United States.