AdTechTalent
Sales2 months agoHybrid

AppsFlyer

Director of Agency & Strategic Partnerships, North America

partnershipsbusiness developmentSaaSAdTechMarTechagencypartner ecosystemsalesrevenuemarketing measurementattributionanalyticsomnichannel marketingmobilewebCTV

Key details

Salary

$270K – $300K

Employment type

Full-time

Seniority

Director

Years experience

5-10

Location

New York, US

Full job description

Director of Agency & Strategic Partnerships role based in New York office with hybrid work (3 days in-office). Responsible for building and scaling partner ecosystem across agencies and strategic commercial programs to drive pipeline, deal acceleration, and closed-won revenue. Requires 8-12+ years experience in partnerships, business development, or revenue roles within SaaS, AdTech, or MarTech. Key responsibilities include driving agency & partner-driven revenue, executing tiered agency strategy, managing commercial partner programs, embedding partners in enterprise deals, and collaborating cross-functionally with Sales, Marketing, Product, and Customer Success. Expected OTE between $270,000 and $300,000.

What you'll do

  • Own and drive agency & partner-driven closed-won revenue contribution as the primary KPI
  • Build and scale agency & partner-sourced and influenced pipeline across North America
  • Define and execute a tiered agency strategy across holdcos and key independent agencies
  • Establish and grow senior executive relationships across agency organizations
  • Position AppsFlyer as a preferred measurement standard and strategic partner within agency ecosystems
  • Lead agency roadshows, working sessions, and joint account planning
  • Own and operationalize commercial partner programs within the broader AppsFlyer ecosystem
  • Embed partners into enterprise deal strategy, especially high-value opportunities
  • Maintain and leverage relationships with system integrators to support deal execution and customer confidence
  • Partner cross-functionally with Sales, Marketing, Product, and Customer Success to align partnership strategy with revenue goals
  • Activate partners in GTM initiatives, events, and enterprise sales cycles
  • Drive product adoption and upsell opportunities within existing accounts through partner engagement
  • Provide feedback loops from partners into product and GTM strategy

Requirements

  • 8–12+ years of experience in partnerships, business development, or revenue roles within SaaS, AdTech, or MarTech
  • Proven track record of driving revenue through agency or partner ecosystems
  • Strong experience working with agency networks (holdcos and independents)
  • Strong experience with commercial partner programs (marketplaces, incentives, co-sell motions)
  • Highly commercial mindset with a focus on revenue outcomes
  • Ability to operate as a field-oriented partner to Sales teams
  • Experience building scalable and repeatable partner-driven revenue motions
  • Strong executive presence and ability to navigate complex organizations and stakeholders
  • Preferred experience in marketing measurement, attribution, or analytics
  • Preferred experience in omnichannel marketing (mobile, web, CTV)
  • Preferred experience in agency ecosystem and operating models

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