AdTechTalent
MarketingYesterdayRemote

Merkle

Director, Loyalty and Promotions Strategy

loyalty marketingretention strategycustomer experiencecustomer engagementcustomer strategyCRMdata analyticsPowerPointmarketing strategyconsulting

Key details

Salary

$113K – $158K

Employment type

Full-time

Seniority

Director

Years experience

5-10

Location

Detroit, United States

Full job description

Director, Loyalty and Promotions Strategy role leading design of interactive loyalty programs to build strong consumer relationships for global brands. Responsibilities include leading consulting engagements across discovery, strategy, program design, user experience, business case, and road-mapping. Utilize expertise in loyalty marketing, retention, customer engagement, experience, strategy, and CRM. Define engagement strategies across customer lifecycle using data and analytics. Build partnerships with creative, technology, data insights, and account management teams. Develop client relationships and maintain loyalty domain expertise. Requires 7-9+ years in strategic roles in consulting, marketing agencies, or Fortune 500 marketing strategy. Strong analytical, communication, leadership, and presentation skills needed. Salary range $113,000-$158,000. Benefits include medical, vision, dental, life insurance, disability insurance, 401k, flexible PTO, holidays, sick leave, and parental leave. Hybrid work model with office presence expected for employees within commutable distance to hub offices including Detroit.

What you'll do

  • Lead consulting engagement delivery in partnership with a cross-functional team across phases including discovery, strategy, program design, user experience, business case, and road-mapping
  • Utilize expertise across loyalty marketing, retention marketing, customer engagement, customer experience, customer strategy, and CRM to deliver significant client value
  • Define strategies that create moments of engagement across the customer lifecycle to drive sustainable, emotional connections between consumer and brand
  • Utilize data and analytics to inform program opportunity, define the business case, and outline success measures
  • Create strong internal partnerships with cross-functional team members across creative, technology, data insights, and account management
  • Develop strong client relationships and establish influence with key client decision makers
  • Build and maintain subject expertise across the loyalty domain including trends, best practices, and thought leadership

Requirements

  • 7 - 9+ years of experience in a strategic role at a management consulting firm, strategic marketing agency, or in marketing strategy / customer strategy leadership for a Fortune 500 company
  • Experience and expertise in loyalty marketing, retention strategy, customer experience management, customer engagement, customer strategy, and CRM
  • Strategic thinker able to derive and synthesize insights to provide comprehensive analysis and actionable recommendations
  • Strong PowerPoint skills to create compelling presentations with a strong narrative
  • Effective communication skills to engage senior clients
  • Strong quantitative skill set to derive data-driven recommendations, inform the financial business case, and evaluate program performance
  • Highly collaborative with strong leadership ability to lead engagement teams and clients
  • Proven growth mindset, eager and fast to learn, adept in taking on new challenges
  • Diligent, disciplined, and accountable, comfortable performing at a high level in a dynamic, deadline-driven environment

Tech stack

PowerPointCRMdata analytics

Benefits

Medical, vision, and dental insuranceLife insuranceShort-term and long-term disability insurance401kFlexible paid time offAt least 15 paid holidays per yearPaid sick and safe leavePaid parental leave

Apply now

This MVP uses a placeholder application flow. In production, this section can connect to an external apply URL or a native application form.

Continue to applicationBrowse more jobs

Similar jobs

More roles worth a look

Related opportunities based on specialty and working model so candidates can keep momentum.