AdTechTalent
Programmatic17 days agoHybrid

Zeta Global

Director, Inventory Curation

programmaticDSPSSPPMPPGdeal optimizationdata workflowsAPIsExcelSQLinventory managementbidstreamORTBauction dynamics

Key details

Salary

$120K – $150K

Employment type

Full-time

Seniority

Senior

Years experience

5-10

Location

New York, US

Full job description

Zeta Global seeks a senior programmatic leader for its Partnerships team to lead inventory curation efforts. The role is hybrid in New York City and involves building and scaling curated supply solutions across the Zeta DSP, defining curation strategy, managing deal lifecycles, and optimizing performance. Requires 6-10+ years in programmatic advertising with expertise in DSPs, SSPs, deal-based buying, and strong technical and analytical skills. Responsibilities include deal management, data integration, collaboration with Sales and Product teams, and continuous improvement of curated inventory. Bachelor’s degree required.

What you'll do

  • Build and scale curated supply solutions across the Zeta DSP
  • Define and evolve the curation strategy, including packaging and go-to-market approach
  • Identify new opportunities to leverage data, inventory, and partnerships to drive incremental revenue
  • Establish best practices and scalable processes for curation across the organization
  • Own the full deal lifecycle: setup, QA, launch, optimization, and troubleshooting
  • Create and manage Deal IDs (PMP, PG, curated deals) across SSPs
  • Ensure accurate implementation of targeting, data signals, and deal parameters
  • Monitor performance in real time and optimize for delivery, win rate, CPM efficiency, and campaign KPIs
  • Work directly in-platform to execute and optimize the deals in tandem with the Traders
  • Serve as a subject matter expert across all integrated SSP platforms
  • Partner with SSPs and internal Data Cloud team to develop data-driven, performance-optimized inventory packages
  • Evaluate supply quality, pricing, and performance to inform deal structuring
  • Manage inbound data processes with Product/Tech and ensure seamless integration into curated deals
  • Collaborate with Sales and Strategy to align curated offerings with client needs and revenue goals
  • Analyze deal and inventory performance to identify trends and optimization opportunities
  • Use data to inform decision-making across supply selection, packaging, and pricing
  • Develop frameworks for measuring success of curated inventory and ensuring continuous improvement

Requirements

  • 6–10+ years of experience in programmatic advertising, with a strong focus on supply, trading, or inventory partnerships
  • Deep expertise in the programmatic ecosystem, including DSPs, SSPs, and deal-based buying (PMPs, PG, curated marketplaces)
  • Proven hands-on experience activating and optimizing Deal IDs across multiple SSPs
  • Strong understanding of the bidstream, ORTB, and auction dynamics
  • Experience evaluating inventory quality, negotiating pricing, and structuring deals
  • Technical fluency with data workflows, APIs, and optimization methodologies
  • Advanced analytical skills (Excel required; SQL a plus)
  • Strong communication, negotiation, and stakeholder management skills
  • Highly detail-oriented with strong operational rigor
  • Bachelor’s degree required

Tech stack

DSPSSPPMPPGcurated marketplacesAPIsExcelSQL

Benefits

Unlimited PTOExcellent medical, dental, and vision coverageEmployee EquityEmployee DiscountsVirtual Wellness ClassesPet Insurance

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