Zeta Global is hiring a Director of Customer Marketing to lead the customer marketing function within Corporate Marketing. This hybrid role based in New York City involves building and managing customer stories, advocacy, and proof points aligned with company priorities. Responsibilities include partnering with Sales, Product Marketing, Customer Success, and Business Units to identify key customers and advocacy opportunities, interviewing customers, writing compelling stories, managing customer relationships, and supporting customer advocacy programs. The role requires 8+ years of experience in customer or product marketing or related B2B marketing roles, strong storytelling and writing skills, experience working directly with customers, and strong project management skills. Experience in B2B SaaS or marketing technology is preferred. Benefits include unlimited PTO, medical/dental/vision coverage, employee equity, discounts, wellness classes, and pet insurance. Salary range is $180,000 to $190,000 depending on location and experience.
What you'll do
Build and lead Zeta’s customer marketing function, shaping how customer stories, advocacy, and proof points show up across the business
Similar jobs
More roles worth a look
Related opportunities based on specialty and working model so candidates can keep momentum.
Own and manage a pipeline of customer stories aligned to company priorities, product launches, campaigns, and go-to-market motions
Partner closely with Sales, Product Marketing, Customer Success, and Business Units to identify high-impact customers, use cases, speakers, and advocacy opportunities
Interview customers and write clear, compelling customer stories for publication on Zeta’s website
Lead customer relationships and guide the process from outreach through approval and activation
Collaborate across Marketing, Sales, Communications, and Customer Success to amplify customer stories and create a more consistent customer experience across emails, webinars, events, and other customer communications
Help shape how customer marketing supports the full customer lifecycle — from awareness and pipeline growth to retention and advocacy
Continuously raise the bar for storytelling quality and how Zeta shows up in the market
Support the evolution of customer advocacy and engagement programs, including references, testimonials, customer councils, beta programs, webinars, and executive engagement initiatives
Requirements
8+ years of experience in customer marketing, product marketing, content, or related B2B marketing roles
Strong storytelling and writing skills, with the ability to turn complex customer interviews into clear, compelling stories
Experience working directly with customers and managing approvals with professionalism and attention to detail
Strong understanding of how customer marketing supports brand, pipeline growth, customer engagement, and advocacy
Ability to quickly learn new products, technologies, and customer use cases
Experience partnering cross-functionally with Sales, Product Marketing, Customer Success, and Marketing teams
Strong project management and organizational skills, with the ability to manage multiple stakeholders and priorities at once
Proactive, curious, and customer-focused, with the ability to identify strong stories and advocacy opportunities
Experience in B2B SaaS, marketing technology, or enterprise technology environments preferred
