Full job description
Raptive is hiring a Director, Business Operations - New Business to lead operational strategy for customer onboarding, policy development and enforcement, and lead qualification. The role reports to the SVP, Business Operations and focuses on improving time-to-revenue, reducing churn, and increasing capacity while maintaining high-touch customer support. Responsibilities include owning operational strategy, leading a team of six, driving automation, managing key metrics, building reporting, partnering cross-functionally, resolving bottlenecks, optimizing customer communications, standardizing lead vetting, leading change management, and building feedback loops. Requirements include 8+ years in business or marketing operations or related roles, experience with automations and lifecycle marketing, data analysis skills, AI adoption, operational change leadership, experience with CRM and marketing platforms (Salesforce, Zendesk, HubSpot, Marketing Cloud, Zapier, Clay, Salesloft), strong communication skills, and preferred experience with Python, SQL, JavaScript, agentic AI, digital publishing, or ad tech. The position offers a base salary range of $100,000-$145,000 plus additional incentives. Location: New York, NY.
What you'll do
- Own end-to-end operational strategy for customer onboarding, policy, and vetting
- Lead and support a team of six including two direct reports
- Drive process and automation roadmap to minimize repetitive manual work
- Own key metrics including funnel health, pipeline forecast, team capacity, SLA adherence, time-to-revenue, and cancellation rates
- Build reporting and insights to monitor performance, trends, sentiment, and customer feedback
- Partner cross-functionally with Marketing Operations, Email, Sales, Growth, and Product teams
- Identify and resolve bottlenecks that slow time-to-launch or contribute to cancellations
- Work with Email and Marketing teams to optimize communications throughout the customer journey
- Standardize lead vetting, application review, and policy monitoring through automated methods
- Lead change management for new workflows, tools, and AI-based processes
- Build feedback loops across internal teams and customers to identify pain points and improvements
Requirements
- 8+ years in business, revenue, customer, or marketing operations or related roles such as solutions engineering or implementation operations
- Hands-on experience building automations, workflows, and lifecycle marketing programs including email optimization, personalization, and customer journey design
- Comfortable working with data, able to build reports, interpret trends, and translate insights into decisions
- Experience adopting AI tools and identifying where AI creates meaningful leverage
- Proven ability to drive operational change and lead teams through change management
- Experience with enterprise CRM, marketing, and automation platforms such as Salesforce, Zendesk, HubSpot, Marketing Cloud, Zapier, Clay, or Salesloft
- Strong cross-functional communication skills with a customer-first approach
- Nice to have experience: Python, SQL, JavaScript, agentic AI, digital publishing, or ad tech
Tech stack
SalesforceZendeskHubSpotMarketing CloudZapierClaySalesloftPythonSQLJavaScriptagentic AI
Benefits
Base salary range $100,000-$145,000Eligible for additional incentive compensationRecognized as a Fortune 100 Best Places To Work for 2025-2026Commitment to diversity, equity, and inclusionEqual opportunity employerAccommodation available for individuals with disabilities