Epsilon seeks a Principal, Strategic Account Analytics to lead analytics for strategic clients. Responsibilities include developing analytics roadmaps, measurement strategies, and data-driven recommendations to support client business objectives. The role involves partnering with Sales and agencies to influence campaign planning and investment decisions, translating complex data into actionable insights for executives, guiding advanced analyses, consulting on measurement methodologies, leveraging AI tools, and mentoring analytics teams. Requires a bachelor's degree in a related field and 10+ years of experience in analytics, digital media, marketing measurement, or related areas. Strong skills in handling complex datasets, storytelling, influencing stakeholders, and knowledge of digital marketing and measurement methodologies are essential. Experience with identity-based measurement, attribution, incrementality testing, marketing mix modeling, and platforms like Google Analytics and Adobe Analytics is preferred. Benefits include flexible time off, paid holidays, health coverage, 401(k), parental leave, and more. The position is based in Chicago, Illinois.
What you'll do
Serve as strategic analytics advisor for enterprise and high-growth client accounts
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Develop analytics roadmaps, measurement strategies, and data-driven recommendations
Partner with Sales, agency teams, and client collaborators to influence campaign planning and investment decisions
Translate complex analytical findings into clear, actionable recommendations for executives
Guide advanced analyses leveraging audience, campaign, attribution, sales, and customer-level data
Consult on measurement methodologies including attribution, incrementality testing, marketing mix modeling, and performance evaluation
Identify opportunities to strengthen client performance through insights and innovative measurement
Leverage AI-enabled tools and scalable analytical frameworks to increase efficiency and impact
Mentor and coach analysts and analytics leaders
Requirements
Bachelor's degree in Analytics, Statistics, Economics, Mathematics, Marketing, Business, Data Science, or related field
10+ years of experience in analytics, digital media, marketing measurement, consulting, ad tech, martech, media agency, or related data-driven environment
Proven success leading client-facing analytics, strategy, consulting, or measurement engagements
Strong experience working with large, complex datasets and performing advanced analytical work
Ability to connect analytics to broader business and marketing objectives
Exceptional storytelling skills for executive audiences
Experience influencing internal and external partners across multiple levels
Strong understanding of digital marketing, audience strategy, campaign performance, and measurement methodologies
Ability to manage multiple priorities in a fast-paced environment
Experience with identity-based measurement, attribution, incrementality testing, or marketing mix modeling
Familiarity with digital advertising and analytics platforms such as Google Campaign Manager, Google Analytics, Adobe Analytics
Experience supporting Fortune 500 brands, large agencies, or enterprise marketing organizations
Knowledge of AI-enabled analytics tools, automation workflows, or assisted coding solutions
Demonstrated success shaping strategic recommendations with measurable business outcomes
Tech stack
Google Campaign ManagerGoogle AnalyticsAdobe AnalyticsAI-enabled analytics toolsmarketing mix modelingattributionincrementality testing
Benefits
Flexible time off (FTO)15 paid holidaysPaid sick timeParental/new child leaveChildcare & elder care assistanceAdoption assistanceComprehensive health coverage401(k)Tuition assistanceCommuter benefitsProfessional developmentEmployee recognitionCharitable donation matchingHealth coaching and counseling
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