Epsilon seeks a Principal, Strategic Account Analytics to lead analytics for strategic clients. Responsibilities include developing analytics roadmaps, measurement strategies, and data-driven recommendations to support client business objectives and revenue growth. The role involves partnering with Sales and agencies to influence campaign planning and investment decisions, translating complex analytics into actionable insights for executives, and mentoring analytics teams. Requires 10+ years of experience in analytics or related fields, strong skills in digital marketing measurement, advanced data analysis, and storytelling. Familiarity with attribution, incrementality testing, marketing mix modeling, and platforms like Google Analytics and Adobe Analytics is preferred. Compensation ranges from $127,900 to $237,500 annually. Location: Chicago, Illinois.
What you'll do
Serve as strategic analytics advisor for enterprise and high-growth client accounts
Develop analytics roadmaps, measurement strategies, and data-driven recommendations supporting client business objectives and revenue growth
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Partner with Sales, agency teams, and client collaborators to influence campaign planning, optimization, and investment decisions
Translate analytical findings into clear, actionable recommendations for executive audiences
Guide advanced analyses demonstrating audience, campaign, attribution, sales, and customer-level data
Consult on measurement methodologies including attribution, incrementality testing, marketing mix modeling, and performance evaluation
Identify opportunities to strengthen client performance through insights, innovative measurement, and data-driven storytelling
Leverage AI-enabled tools and scalable analytical frameworks to increase efficiency and impact of client deliverables
Mentor and coach analysts and analytics leaders to build strong analytical capabilities
Requirements
Bachelor's degree in Analytics, Statistics, Economics, Mathematics, Marketing, Business, Data Science, or related field
10+ years of experience in analytics, digital media, marketing measurement, consulting, ad tech, martech, media agency, or related data-driven environment
Proven success leading client-facing analytics, strategy, consulting, or measurement engagements
Strong experience working with large, sophisticated datasets and performing advanced analytical work
Ability to connect analytics to broader business and marketing objectives
Outstanding storytelling skills to simplify complex concepts for executive partners
Experience influencing internal and external partners across multiple organizational levels
Strong understanding of digital marketing, audience strategy, campaign performance, and measurement methodologies
Ability to manage multiple priorities in a fast-paced environment
Experience with identity-based measurement, attribution, incrementality testing, or marketing mix modeling
Familiarity with digital advertising and analytics platforms such as Google Campaign Manager, Google Analytics, Adobe Analytics
Experience supporting Fortune 500 brands, large agencies, or enterprise marketing organizations
Knowledge of AI-enabled analytics tools, automation workflows, or assisted coding solutions
Demonstrated success shaping strategic recommendations resulting in measurable business outcomes
