Epsilon seeks a Principal, Strategic Account Analytics to lead analytics for strategic clients, transforming data into actionable marketing strategies. Responsibilities include advising enterprise clients, developing measurement strategies, partnering with Sales and agencies, translating analytics for executives, guiding advanced analyses, consulting on measurement methodologies, leveraging AI tools, and mentoring analytics teams. Requires 10+ years in analytics or related fields, strong experience with large datasets, digital marketing knowledge, and excellent storytelling skills. Experience with attribution, incrementality testing, marketing mix modeling, and platforms like Google Analytics and Adobe Analytics preferred. Location: Chicago, Illinois. Salary range: $127,900 - $237,500 annually.
What you'll do
Serve as strategic analytics advisor for enterprise and high-growth client accounts
Develop analytics roadmaps, measurement strategies, and data-driven recommendations supporting client business objectives and revenue growth
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Partner with Sales, agency teams, and client collaborators to influence campaign planning, optimization, and investment decisions
Translate analytical findings into clear, actionable recommendations for executive audiences
Guide advanced analyses including audience, campaign, attribution, sales, and customer-level data
Consult on measurement methodologies such as attribution, incrementality testing, marketing mix modeling, and performance evaluation
Identify opportunities to improve client performance through insights, innovative measurement, and data-driven storytelling
Leverage AI-enabled tools and scalable analytical frameworks to increase efficiency and impact
Mentor and coach analysts and analytics leaders to build strong analytical capabilities
Requirements
Bachelor's degree in Analytics, Statistics, Economics, Mathematics, Marketing, Business, Data Science, or related field
10+ years of experience in analytics, digital media, marketing measurement, consulting, ad tech, martech, media agency, or related data-driven environment
Proven success leading client-facing analytics, strategy, consulting, or measurement engagements
Strong experience working with large, sophisticated datasets and performing advanced analytical work
Ability to connect analytics to broader business and marketing objectives
Outstanding storytelling skills to simplify complex concepts for executive partners
Experience influencing internal and external partners across multiple organizational levels
Strong understanding of digital marketing, audience strategy, campaign performance, and measurement methodologies
Ability to manage multiple priorities and collaborators in a fast-paced environment
