Director, Analytics

What you'll do

• Collaborate with Customer Analytics and Data Sciences teams to formulate analytic solutions
• Contribute to validation activities such as model design, execution, assessment, data review, and campaign/marketing performance evaluation
• Utilize statistical and digital analytics tools and statistical techniques including regression, ANOVA, cluster analysis, and factor analysis
• Conduct time-series forecasting and manage timely delivery of marketing data/reporting and analytics insights
• Solve business problems by making actionable recommendations and developing analytical solutions
• Generate and manipulate digital data from media types including web, ad, email, and mobile
• Develop, write, and present strategic marketing analytics recommendations and projects including customer profiling, lifecycle analysis, campaign test design, dashboard reporting, market basket analysis, product recommendations, and customer segmentation
• Anticipate project risks and constraints and work on solutions
• Lead a team to complete large analytical projects
• Manage and mentor junior analysts
• Conduct quantitative marketing analyses of marketing effectiveness and build customer segmentation models
• May supervise one professional direct report in the Sr. Manager, Analytics position

Requirements

• Master’s degree or foreign equivalent in Statistics, Math, Economics, or related quantitative field
• At least 2 years of experience as a Sr. Manager Analytics or related occupation
• Experience with R, Python or SAS, SPSS and SQL
• Knowledge of multi-variate statistics, logistic regression, and multiple regression
• Experience using multi-variate data mining techniques on unstructured business problems
• Ability to explain and present advanced analytical methodology and results to non-technical audiences
• Experience developing, testing, and evaluating marketing analytics tools
• Experience developing project plans, program plans, or overall roadmaps
• Experience managing individual and team day-to-day tasks
• Ability to meet project deadlines
• Experience developing reporting and dashboards to evaluate marketing performance and provide recommendations
• Ability to lead a team and mentor junior analysts
• Willingness to travel up to 20% domestically

Tech stack

Benefits