Director, Advertiser Solutions (WPP)

What you'll do

• Drive sales growth, expanding platform adoption across the WPP commercial partnership while identifying new business opportunities with the holding company.
• Build and maintain high-value relationships, leveraging your industry expertise and existing WPP relationship network to enhance engagement with the agency.
• Conduct quarterly business reviews and provide ongoing client consultation, leveraging data-driven insights to optimize advertiser performance.
• Collaborate cross-functionally with teams including Technical Operations, Publisher Sales, Ad Solutions, and Product Management to develop and execute strategic programs.
• Lead negotiations and deal structuring, ensuring sustainable and mutually beneficial partnerships.
• Foster a culture of collaboration and accountability, ensuring internal and external stakeholders are aligned on strategic objectives.

Requirements

• Seven plus years in sales or business development within digital advertising, preferably with a Publisher, AdTech platform, DSP, or SSP.
• Strong relationships across agencies and brands (WPP agency relationships strongly preferred), with a proven ability to develop and expand strategic partnerships.
• Deep understanding of programmatic buying models, including PMP, programmatic guaranteed, and auction-based solutions.
• Ability to analyze campaign data, identify trends, and develop strategic recommendations that drive revenue growth.
• Skilled in crafting compelling presentations and confidently navigating complex deal negotiations.
• A proactive, solutions-driven professional who thrives in a fast-paced, evolving industry.

Benefits