PubMatic seeks an Associate Director, Advertiser Solutions to grow buyer-side business in South Asia. Responsibilities include driving revenue growth, managing pipelines, closing new business, expanding footprint with buyers, and driving adoption of programmatic solutions. The role requires building and maintaining strong relationships with brands, agencies, and trading desks, leading strategic customer engagements, providing market feedback, and influencing product and market strategy. Candidates must have 9-12+ years in digital advertising or programmatic roles, strong understanding of buyer-side DSP ecosystem, proven business development success, and strong relationships in South Asia. Hybrid work schedule with 3 days in office and 2 remote. Benefits include parental leave, healthcare insurance, broadband reimbursement, and office amenities.
What you'll do
Own and grow revenue for PubMatic’s Advertiser Solutions business across South Asia
Build, manage, and convert a strong pipeline of opportunities across advertisers, agencies, trading desks, and other buy-side partners
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Identify, prospect, pitch, negotiate, and close new business opportunities
Expand PubMatic’s footprint with both existing and new buyers through strategic account planning and targeted growth initiatives
Drive adoption of PubMatic’s buyer-side solutions, including private marketplace, preferred, programmatic guaranteed, curated, and Activate-led opportunities
Develop and maintain strong relationships with brands, agency investment teams, trading desks, and programmatic leads across South Asia
Strengthen PubMatic’s direct access to brand-side decision-makers across digital, media, and marketing teams
Build senior-level relationships with strategic clients and position PubMatic as a consultative partner for premium supply access, efficiency, transparency, and performance
Partner closely with agencies and advertisers to uncover growth opportunities and drive long-term adoption
Own strategic engagements with key accounts, ensuring high-quality pre-sales support, thoughtful solutioning, and strong post-sale alignment with internal teams
Map customer business goals to PubMatic solutions and develop account strategies that drive measurable outcomes
Support renewals, account expansion, and deeper buy-side integration through proactive relationship management and opportunity development
Provide clear market and customer feedback to improve solution adoption and account growth
Bring actionable customer feedback, market insight, and competitive intelligence into internal product and commercial discussions
Help shape go-to-market strategy based on customer needs and evolving buyer dynamics
Partner with Product, Marketing, Customer Success, and Solutions teams to refine positioning, strengthen messaging, and improve sales readiness
Develop a strong understanding of PubMatic’s marketplace design, supply dynamics, and advertiser value proposition
Build PubMatic’s visibility and credibility across the South Asia buy-side ecosystem
Stay current on industry trends, supply path optimization, privacy and addressability changes, and shifts in advertiser buying behavior
Requirements
9–12+ years of experience in digital advertising, programmatic, AdTech, media sales, agency partnerships, DSP, SSP, or advertiser-facing platform roles
Strong understanding of the buyer-side and DSP ecosystem and how advertisers and agencies buy programmatically
Proven success in new business development, pipeline building, and strategic account growth
Strong direct relationships across brands, agencies, and trading teams in South Asia
Experience selling or positioning programmatic advertising solutions to advertiser and agency stakeholders
Strong knowledge of private marketplace deals, programmatic guaranteed, supply path optimization, curation, and premium programmatic buying models
Excellent communication, negotiation, and presentation skills
Ability to translate technical and platform capabilities into compelling client value
Comfortable operating in a fast-paced, matrixed environment with strong ownership and accountability
Nice to have: prior experience at an SSP, DSP, agency trading desk, media platform, or advertiser technology company
Nice to have: experience managing strategic partnerships and complex commercial negotiations
Nice to have: familiarity with South Asia market dynamics, major holding groups, independent agencies, and key advertiser categories
Nice to have: experience contributing to product feedback loops, go-to-market planning, or market enablement initiatives
