MNTN is seeking a senior individual contributor to lead the strategy for in-app customer experience within the Digital Strategy & Experience team. The role involves building and owning the customer journey framework across onboarding, activation, adoption, expansion, and renewal. Responsibilities include developing data-informed customer personas, managing the in-app messaging channel, designing targeted in-app campaigns, partnering with cross-functional teams on release engagement plans, conducting A/B and multivariate experiments, and establishing reporting and feedback loops to improve customer journeys. The candidate should have 5+ years of experience in digital engagement, lifecycle marketing, or product operations, with expertise in customer journeys, personas, in-app messaging platforms like Intercom or Pendo, data-driven targeting, release readiness, and experimentation. Strong communication and collaboration skills are required. The position is full-time and remote, based in the United States.
What you'll do
Build and own MNTN’s customer journey framework across onboarding, activation, adoption, expansion, and renewal
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