Digital Marketing Manager - Programmatic

What you'll do

• Develop full-funnel programmatic media strategies optimized for B2B buying cycles, including ABM objectives and long consideration paths
• Translate business and marketing goals into effective campaign architectures within TTD
• Own audience sizing and performance modeling
• Collaborate with cross-functional teams to align programmatic media with broader omnichannel initiatives
• Build and manage campaigns end-to-end in The Trade Desk, including audience onboarding, custom bidding strategies, PMP/PG deals, and creative trafficking
• Leverage TTD tools (Koa, cross-device graph, Data Marketplace, CTV buying capabilities) to maximize efficiency and performance
• Optimize daily against KPIs such as pipeline contribution, ARR impact, CPL, CPCV, CPA, CVR, and account engagement metrics
• Troubleshoot delivery issues, pacing, bid anomalies, and pixel fires
• Act as programmatic innovation expert, staying current on competitive DSP capabilities, new products, and B2B tools
• Push the limits of and troubleshoot TTD platform for best-in-class B2B execution
• Use data-driven insights to inform optimizations, creative recommendations, and targeting enhancements
• Build dashboards and performance reports for stakeholders
• Analyze audience behavior, impression quality, path-to-conversion, and channel attribution to refine strategy
• Simplify complex performance insights to demonstrate programmatic impact on marketing and commercial growth
• Work closely with Sales and Client Services to align programmatic efforts to account-based strategies
• Partner with creative and campaign teams on messaging variations, ad formats, media testing frameworks, and personalization strategies
• Support Global programmatic teams by demonstrating NAMER-first innovation and performance
• Maintain strong relationships with platform reps, publishers, and data partners to bring forward innovations and betas

Requirements

• 5+ years hands-on experience in programmatic trading, ideally within B2B or enterprise-focused environments
• Deep knowledge of The Trade Desk, including campaign setup, optimization levers, bulk editing, data integrations, and troubleshooting
• Experience activating ABM campaigns and working with CRM or marketing automation systems (e.g., Salesforce, HubSpot, Marketo)
• Strong analytical skills with the ability to translate complex data into insights and actionable recommendations
• Proficiency with pixel tracking, brand safety tools, verification vendors, and programmatic measurement (IAS, Moat, DV, etc.)
• Understanding of DSP/SSP mechanics, auction dynamics, and identity solutions (UID2, cookies, cross-device, etc.)
• Exposure to CTV, DOOH, Native, OLV, Display and Audio channels
• Experience within an ad tech company, digital agency, or SaaS environment
• Exceptional attention to detail, project management skills, and the ability to balance multiple priorities
• Knowledge of the B2B Data Ecosystem (both large players and new entrants)
• Familiarity with other B2B software like DemandBase and SixthSense
• Knowledge of SQL, GA4, or BI tools (Looker, Tableau) is a plus

Tech stack

Benefits