AdTechTalent
Marketing1 month agoHybrid

Integral Ad Science

Demand Generation Associate

demand generationdigital marketingB2B marketingmarketing automationCRMMarketoHubspotSalesforcePowerPointExcelG-SuiteAdobe Creative SuitePhotoshopInDesignPremiere Provideo editingWordpresslead generationcampaign managementcontent creationmarketingadtechmartech

Key details

Salary

$46K – $79K

Employment type

Full-time

Seniority

Entry

Years experience

0-2

Location

New York, US

Full job description

Demand Generation Associate reporting to Senior Director, Demand Generation in New York. Responsible for ideation, strategy, and execution of integrated campaigns to enhance pipeline, increase revenue, and raise brand awareness. Collaborate with marketing managers, product marketing, design, and paid media consultancy. Develop acquisition and engagement campaigns, manage lead generation timelines, create short-form content, optimize Marketo assets, and assist with IAS global website management. Requires marketing degree or relevant B2B marketing experience, proficiency with marketing automation and CRM tools (Marketo, Hubspot, Salesforce), PowerPoint, Excel, G-Suite, strong communication, organizational, problem-solving skills, and experience in campaign creation. Preferred experience in adtech/martech, Marketo certification, Adobe Creative Suite, video editing, and Wordpress. Full-time, hybrid role based in New York. Salary range $46,200 to $79,200 annually. Benefits include paid time off, health insurance, PPO, HSA, FSA options, 401k with matching, competitive compensation, and bonus eligibility.

What you'll do

  • Collaborate on the development of acquisition and engagement campaigns, ensuring deliverables and strategy meet campaign goals
  • Work with design and content teams to iterate on creative campaigns and assure brand consistency
  • Manage aggressive lead generation campaign timelines, ensuring activities occur as planned and campaigns are executed on time including design, production and distribution
  • Develop short-form content for email campaigns, landing pages, scripts, case studies, blogs and social media as needed
  • Provide recommendations on improvements including optimization of current Marketo assets and creative ideas to the design team
  • Assist with management of IAS global website

Requirements

  • Majored in marketing or related field OR relevant B2B marketing experience with an emphasis on demand generation and/or digital marketing
  • Experience with marketing automation and CRM tools required, preferably Marketo or Hubspot and Salesforce
  • Proficiency in PowerPoint, Excel, and G-Suite (Google Workspace)
  • Demonstrated experience taking a lead role in demand generation campaign creation
  • Exceptional written and oral communications skills
  • Highly organized, detail-oriented and self-motivated
  • Experience ideating and creating unique and creative lead generation and nurture campaigns
  • Ability to manage multiple projects and deliver measurable results
  • Demonstrated strong problem solving and analytical skills
  • Experience in technology driven industries (Adtech / martech experience a plus)
  • Marketo certified (preferred)
  • Experience with Adobe Creative Suite: Photoshop, InDesign, or Premiere Pro (preferred)
  • Experience with video editing (preferred)
  • Familiarity with Wordpress (preferred)

Tech stack

MarketoHubspotSalesforcePowerPointExcelG-SuiteAdobe Creative SuitePhotoshopInDesignPremiere ProWordpress

Benefits

Paid time offHealth insurance (medical, dental, vision)PPO, HSA and FSA options401k with employer matching contributionsCompetitive compensationAnnual bonus and/or other incentive plans

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