Senior Principal Software Engineer - Performance Analytics

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Senior Principal Software Engineer - Performance Analytics role to build performance intelligence for advertising platform. Responsibilities include analyzing campaign and platform performance, identifying anomalies and opportunities, root cause investigation, and translating data into actionable insights for Engineering, Trading, Product, and Business teams. Focus on understanding performance metrics such as CPA, CPC, CTR, VCR, ROAS, spend, delivery, and revenue. Design and analyze A/B tests and build reusable SQL/Python analyses and automated diagnostics. Partner with teams to improve campaign outcomes and automate troubleshooting using AI. Requires strong SQL and Python skills, experience with large-scale data platforms (Snowflake, Spark, Trino, Databricks, BigQuery), data pipelines, modeling, and quality. Preferred experience in AdTech, marketplace, recommendation systems, RTB, bidding, attribution, campaign optimization, or ML-driven systems. Bachelor's degree in Engineering (CS/IT) or equivalent required. Hybrid work schedule with 3 days in office and 2 days remote. Benefits include parental leave, healthcare insurance, broadband reimbursement, and office amenities.