AdTechTalent
Ad Ops24 days agoHybrid

Taboola

Data Analyst Intern Advertising Optimization

SQLExcelPythonDynamic Creative OptimizationDCOA/B testingadvertising optimizationperformance marketingdata analysiscampaign optimization

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Entry

Years experience

0-2

Location

Budapest, Hungary

Full job description

Data Analyst Intern – Advertising Optimization role in Budapest (60% position). Responsibilities include monitoring and optimizing Dynamic Creative Optimization campaigns, managing budgets, performing optimizations across multiple dimensions, setting up and analyzing A/B tests, and reporting performance insights. Requirements include a B.Sc in Computer Science or related field, availability ~3 days/week, strong SQL and Excel skills, understanding of statistics, analytical mindset, and independence. Python knowledge is a plus. Hybrid work schedule with 3 days in-office. Opportunity to work with major publishers and advertisers in a data-driven environment.

What you'll do

  • Monitor day-to-day performance of Dynamic Creative Optimization (DCO) campaigns to meet or exceed target KPIs
  • Manage budget pacing, spending boosts, and budget depletion to maximize efficiency and results
  • Perform optimization across sites, devices, creatives, bids, and audience segments
  • Set up, monitor, and evaluate advertiser-specific A/B tests from hypothesis through execution to analysis
  • Create regular reports for clients and internal stakeholders detailing performance trends, insights, and recommendations
  • Analyze campaign performance and prepare insights and presentations for internal business meetings, identifying issues and recommending actionable improvements

Requirements

  • B.Sc in Computer Science, Business Informatics, or related field
  • Available ~3 days/week during internship
  • Strong SQL and Excel skills, including advanced functions, pivot tables, and data manipulation
  • Solid grasp of statistical and mathematical concepts to interpret metrics and make data-driven decisions
  • Analytical, logical thinker with a problem-solving mindset
  • Proactive in identifying and resolving issues
  • Independent and reliable, able to manage time, own tasks end-to-end, and deliver high-quality results

Tech stack

SQLExcelPython

Benefits

Hybrid work schedule with 3 days in-office and option to come in more often if desiredOpportunity to work with major publisher partners and advertiser clientsGrowth and learning opportunities in a fast-moving, data-driven environment

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