Lead the Customer Lifecycle Marketing (CLM) practice as a commercial owner responsible for revenue, pipeline, and margin across lifecycle marketing, loyalty, promotions, and first-party data/identity. Develop growth plans, approve commercial scopes and pricing, and lead pursuit teams. Maintain market positioning and client relationships, represent the practice externally, and develop commercial talent. Requires 12+ years in CRM, loyalty, or marketing technology with 5+ years in leadership roles. Experience with loyalty program design, marketing platforms, first-party data strategy, and commercial RFPs is essential. Bachelor's degree required; MBA preferred. Hybrid US-based role with travel. Salary range $235,500 - $330,500 plus incentives. Benefits include medical, dental, vision, life insurance, disability, 401k, paid time off, holidays, sick leave, and parental leave.
What you'll do
Own commercial performance of the CLM practice including revenue, pipeline, forecast accuracy, and margin contribution
Develop and maintain the annual CLM growth plan aligned to organizational priorities
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Requirements
12+ years of experience in CRM, loyalty, lifecycle marketing, or marketing technology
Minimum of five years in a commercial, practice leadership, or client partnership role at a services firm
Experience in loyalty strategy and program design (earn/burn, tiered, coalition, and experiential models)
Experience with loyalty technology platform selection or implementation
Experience with program economics including breakage and ROI modeling
Experience designing or selling promotional strategy, offer architecture, or gamified CRM experiences at scale
Working knowledge of lifecycle marketing/ESP platforms at the level of scope definition and program performance benchmarking
Familiarity with first-party data strategy, identity resolution, and clean room use cases
Ability to articulate and sell the strategic connection between loyalty data, CRM audiences, and paid media efficiency to CMO and VP Media buyers
Experience leading or contributing to competitive RFP responses for loyalty, CRM, or lifecycle marketing mandates
Ability to read a P&L, build a pricing model, and defend deal economics
Comfortable operating in CMO, SVP CRM, VP Loyalty, and VP MarTech conversations without a delivery lead or subject-matter specialist present
Bachelor's Degree required; MBA or equivalent preferred
Willingness to travel based on client and business needs
Medical, vision, and dental insuranceLife insuranceShort-term and long-term disability insurance401kFlexible paid time offAt least 15 paid holidays per yearPaid sick and safe leavePaid parental leave
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