AdTechTalent
Marketing2 days agoRemote

StackAdapt

Customer Insights Manager

marketing analyticscustomer insightsdata visualizationAISQLTableauPower BILookerThoughtspotExcelGoogle SheetsSalesforceHighspotHubSpotwebinar platformscustomer successprogrammaticmartechadtechcustomer journeyreportingdata analysismarketing operations

Key details

Salary

CA$64K – CA$76K

Employment type

Full-time

Seniority

Mid-level

Years experience

3-5

Location

Canada; Toronto, Ontario, Canada; Vancouver, British Columbia, Canada

Full job description

StackAdapt seeks a Customer Insights Manager for the Product Marketing team. This remote-first full-time role based in Canada focuses on building scalable reporting frameworks, consolidating data from multiple sources, analyzing customer journey trends, and generating actionable insights to support product launches, customer education, adoption, retention, and expansion. The candidate will collaborate cross-functionally to inform strategic planning and optimize the customer journey. Requirements include 3-5+ years in marketing analytics or related roles, proficiency with data visualization and analytics tools (Tableau, Power BI, SQL, etc.), experience with AI tools, strong communication skills, and familiarity with marketing tech stacks like Highspot and HubSpot. Salary range for Ontario candidates is $64,000 to $76,000 CAD. Benefits include competitive salary, retirement plans, paid time off, mental health programs, health benefits from day one, work from home reimbursements, optional WeWork membership, training, personal development support, parental leave, and a supportive culture.

What you'll do

  • Partner with Customer Education, Launch PMMs, Marketing Operations, BI, Revenue Enablement, Customer Marketing, and broader Marketing teams to establish standardized tracking and reporting across product launches, enablement engagement, customer education participation, product adoption, and retention and expansion indicators
  • Consolidate data from multiple sources, including launch reporting, internal content management systems, webinar and training platforms, CRM and revenue systems, product adoption reporting, and broader marketing engagement data
  • Build and maintain centralized dashboards, reporting cadences, benchmarking frameworks, and customer journey views that create visibility into customer behavior and program effectiveness
  • Identify patterns across launches, enablement, education, and product adoption data to understand what drives customer engagement, adoption, retention, and expansion
  • Surface actionable insights and scalable learnings, such as the impact of enablement engagement on product adoption, the relationship between education participation and retention, or customer pathways associated with stronger expansion outcomes
  • Translate complex datasets into clear narratives, recommendations, and reporting that enable stakeholders to make informed decisions
  • Use insights to support prioritization and planning discussions across Product Marketing (Launch, Customer Education, Customer Marketing) and other cross-functional teams
  • Help inform future launch strategies, customer education programs, enablement initiatives, adoption efforts, and customer journey optimization opportunities
  • Partner closely with Launch PMMs, who will continue to own launch execution and launch-level reporting, while this role focuses on identifying broader trends and opportunities across the organization

Requirements

  • 3–5+ years of experience in marketing analytics, customer insights, marketing operations, revenue operations, or other data-driven marketing roles, preferably within SaaS, adtech, or martech environments
  • Experience working with structured datasets and building dashboards using tools such as Tableau, Power BI, Thoughtspot, Looker, SQL, Excel, Google Sheets, Salesforce, or similar analytics platforms
  • Experience leveraging AI tools and modern analytical workflows to accelerate research, reporting, data exploration, and insight generation
  • Ability to translate complex data into clear, actionable insights and communicate findings effectively to cross-functional stakeholders
  • Proven ability to partner with Product Marketing, Customer Education, Marketing Operations, BI, Revenue Enablement, Customer Marketing, and other stakeholders to align on measurement frameworks, close data gaps, and turn insights into actionable recommendations
  • Naturally curious and proactive in exploring data to identify trends, patterns, and opportunities for improvement across the customer journey
  • Experience with Highspot, HubSpot, webinar/training platforms, or customer success tools

Tech stack

TableauPower BIThoughtspotLookerSQLExcelGoogle SheetsSalesforceHighspotHubSpotwebinar/training platformscustomer success toolsAI tools

Benefits

Highly competitive salaryRetirement/ 401K/ Pension Savings globallyCompetitive Paid time off packages including birthday's offAccess to a comprehensive mental health care programHealth benefits from day one of employmentWork from home reimbursementsOptional global WeWork membership for those who want a change from their home office and hubs in London and TorontoRobust training and onboarding programCoverage and support of personal development initiatives (conferences, courses, books etc)Access to StackAdapt programmatic courses and certifications to support continuous learningAn awesome parental leave programA friendly, welcoming, and supportive cultureSocial and team events

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