CRM Strategy & MarTech Solutioning Leader

What you'll do

• Lead end-to-end response to complex enterprise RFPs, RFIs, and RFQs from qualification to contract close
• Partner with sales, account management, and delivery teams to develop differentiated proposals
• Build and manage a strong pipeline of CRM strategy and solutioning opportunities
• Develop and maintain executive-level relationships at existing and prospective clients
• Lead enterprise clients through design and execution of end-to-end CRM strategies
• Conduct CRM maturity assessments and establish transformation roadmaps
• Define customer segmentation, lifecycle journey architecture, and personalization frameworks
• Advise clients on integration of CRM programs with broader marketing, commerce, and service strategies
• Establish Dentsu's point of view on CRM innovation including AI-driven personalization and real-time decisioning
• Architect and design enterprise CRM and MarTech stacks leveraging CDP and CEP platforms
• Lead platform selection, evaluation, and vendor assessment processes
• Design data integration architectures connecting CRM platforms with CDPs and analytics systems
• Define technical requirements for campaign automation and cross-channel orchestration
• Collaborate with engineering and delivery leads to ensure technical feasibility and scalability
• Stay current on evolving CDP and CEP landscape and platform innovations
• Transform complex CRM strategies into clear narratives for C-suite and non-technical stakeholders
• Design and deliver presentations, workshops, and strategy readouts
• Develop thought leadership content and represent Dentsu at industry events
• Mentor and develop a team of CRM strategists and solution architects
• Define quality standards for CRM solution design and strategic deliverables
• Partner with HR to scale CRM practice capability
• Lead knowledge management and IP development

Requirements

• 15+ years of progressive experience in CRM strategy, MarTech consulting, customer engagement, or enterprise marketing technology leadership
• Proven track record of leading and winning complex enterprise RFPs in excess of $3M–$5M TCV, ideally in a consulting or agency context
• Deep, hands-on expertise in two or more major CEP platforms — particularly Salesforce Marketing Cloud (SFMC), Braze, and/or Adobe Experience Platform / Adobe Campaign
• Demonstrated knowledge of CDP platforms — including Tealium, Segment, mParticle, Adobe AEP, or equivalent
• Strong understanding of customer lifecycle strategy, segmentation design, personalization frameworks, and cross-channel journey orchestration
• Experience integrating CRM and MarTech platforms with CRM systems (Salesforce, Dynamics), data warehouses (Snowflake, BigQuery), and identity resolution tools
• Outstanding executive presentation, storytelling, and stakeholder communication skills
• Experience leading or mentoring cross-functional teams in a consulting, agency, or in-house enterprise environment
• Bachelor's degree in Marketing, Computer Science, Business, or a related discipline

Tech stack

Benefits