CRM Campaign Specialist

What you'll do

• Build and deploy HTML email, SMS, and mobile push campaigns translating creative concepts into high-quality customer experiences
• Develop dynamic content, personalization, segmentation, and conditional logic for relevant customer experiences
• Manage campaign assets, templates, and HTML content within marketing automation platforms ensuring brand and technical consistency
• Perform rigorous quality assurance across devices, browsers, and platforms to identify and resolve issues before campaigns go live
• Troubleshoot technical challenges, investigate campaign issues, and develop practical solutions to maintain smooth delivery
• Collaborate with Strategy, Creative, Data, and Client teams to translate business requirements into technically sound campaign executions
• Contribute to campaign documentation, standard operating procedures, and best practices to improve quality, efficiency, and scalability
• Continuously explore new platform capabilities, coding techniques, and automation opportunities to enhance campaign performance and customer experience

Requirements

• At least 3 years of experience in CRM Operations, Marketing Automation, Email Development, or CRM Campaign Execution
• Strong hands-on experience coding responsive HTML emails
• Experience implementing campaigns within CRM or marketing automation platforms
• Comfortable working with dynamic content, personalization variables, segmentation logic, and campaign QA
• Strong troubleshooting skills with ability to identify root causes and solve technical problems
• Familiarity with platforms such as Salesforce Marketing Cloud, Braze, Adobe Campaign, Oracle Responsys, Iterable, or similar
• Detail-oriented and methodical with ability to manage multiple campaigns and deadlines
• Collaborative communicator able to explain technical concepts clearly to technical and non-technical stakeholders

Tech stack